Compare CRM Software in Australia

CRM (Customer Relationship Management) software helps businesses manage contacts, track sales pipelines, automate marketing, and improve customer relationships. It replaces spreadsheets and manual tracking with a centralised system your whole team can access.

Per-user CRM pricing ranges from free (HubSpot's free plan: Yes (2 users, 1,000 contacts); Zoho's free plan: Yes (3 users, 5,000 contacts)) to around $20/user/mo for Zoho's paid plan, up to hundreds of dollars per user for the largest enterprise plans. Freshsales dropped its free plan in 2026 but remains the cheapest paid seat at $13/user/mo (Growth). Most providers charge per user per month, so your total cost depends on team size. All prices on MerchantCompare are shown in AUD, even for providers that bill in USD or EUR.

Yes. Most CRM providers (HubSpot, Salesforce, Pipedrive, Freshsales) publish pricing in USD or EUR. We convert every price to Australian dollars so you can compare costs directly. Zoho CRM is the only provider that bills natively in AUD. Exchange rates are updated periodically.

The most common hidden costs are onboarding fees on some paid plans (HubSpot's Starter has none, but its Professional and Enterprise plans are quoted through a sales conversation rather than published, so ask for the onboarding cost up front), contact overage charges when you exceed your contact limit, annual contract lock-in, and add-on pricing for features like marketing automation or advanced reporting. Our comparison table surfaces these costs so there are no surprises.

Free CRM plans from HubSpot (2 users, 1,000 contacts) and Zoho (3 users) are genuinely usable for small teams. They include contact management, deal tracking, and basic reporting. You will outgrow free plans when you exceed those user or contact caps, or need marketing automation and advanced reporting. Turn on the automation toggle in our calculator to see paid pricing, since free plans exclude marketing automation. Freshsales dropped its free plan in 2026; it is now paid from the first seat, at the cheapest per-seat rate we track.

Most major CRMs integrate with Xero and MYOB, the two leading Australian accounting platforms. HubSpot, Salesforce, Zoho, and Pipedrive all offer Xero integrations. Check the "Integrations ecosystem" field in our comparison table for each provider integration capabilities.

Most CRMs charge per user (each team member who logs in). ActiveCampaign is unusual in charging per contact (the number of people in your database). Per-user pricing is simpler to predict. Per-contact pricing can be cheaper for large teams with small databases, but expensive if your contact list grows.

For budget-conscious teams, Zoho CRM offers the best value with AUD pricing from $20/user/mo. HubSpot free plan (Yes (2 users, 1,000 contacts)) is the best starting point if you are not sure what you need. Pipedrive is the top choice for sales-focused teams who want the best pipeline management. Freshsales offers the most features for the price, including a built-in phone. Use our comparison tool to find the best fit for your team size and budget.