What Pipedrive costs
Pipedrive is a per-seat CRM. There is no base subscription, no minimum seat count and no free plan, so the maths is unusually simple: you pay the seat price of your plan, multiplied by the number of people using it. The entry Lite plan starts at $19/user/mo (Lite), the platform fee on top is $0, and the onboarding fee is None. Plans and pricing checked July 2026, and every figure on this page is pulled live from our database rather than typed in by hand.
Two things to budget for. Pipedrive publishes an Australian dollar rate card, so the prices here are the ones an Australian merchant is actually quoted, not a converted US figure. And the headline seat rate assumes annual billing: paying month to month costs meaningfully more per seat, which is the single most common surprise on a first Pipedrive invoice.
The good news for a growing list is that Pipedrive does not charge you for contacts. Its contact limit is Unlimited, so a database of 100,000 people costs exactly the same as a database of 100. That is the opposite of HubSpot, where marketing contacts are a billed axis of their own.
Pipedrive plans explained
Pipedrive renamed its tiers in 2025, so older guides still cite plans that no longer exist. The current ladder is Lite, Growth, Premium and Ultimate, and each step up raises the price of every seat, not just one.
Lite is the entry plan at $19/user/mo (Lite). It carries the thing Pipedrive is genuinely best at: an unlimited, visual deal pipeline (Yes (best-in-class)), contact and email sync, activity tracking and the AI Sales Assistant. For a small sales team that just wants to stop losing deals in a spreadsheet, Lite is enough.
Growth is where automation arrives. Our data has Pipedrive's workflow automation at Yes (Growth+), and marketing automation at Growth+, so if you want sequences, triggered follow-ups or email templates that fire on a deal stage, Lite will not do it and you are on Growth from the start. Budget for that before you compare entry prices.
Premium adds forecasting, team management, revenue projections and tighter permissions, and is where mid-sized sales teams tend to land. Ultimate is the top tier, with the deepest security controls, custom permission sets and priority support. We track the entry seat price in our database and use the calculator to cost your team, so the honest read is this: whatever plan you land on, the cost is that plan's seat price times your headcount, and there is nothing else underneath it.
The add-ons that move the bill
The seat price is not always the whole bill. Pipedrive sells its extras separately, and this is where a quoted price and a real invoice part company.
Email marketing is the big one: our data lists it as Add-on (Campaigns), which means bulk email campaigns are a paid Campaigns add-on rather than part of the CRM. LeadBooster (chatbot, live chat, web forms, prospector), Projects and Smart Docs are all sold the same way. None of them is expensive on its own, but a team that switches on two or three is paying appreciably more than the seat price suggests. If you need a CRM with email campaigns bundled in, that changes the comparison, and the live table on this page will show it.
Pipedrive vs HubSpot pricing
This is the comparison most Australian buyers actually run, and the two products price on completely different axes.
HubSpot leads with a free CRM (Yes (2 users, 1,000 contacts)) and a low entry seat price of $31/seat/mo (Starter), so on paper it starts cheaper than Pipedrive, which has no free plan at all (No). But HubSpot's free plan is capped on both users and marketing contacts, and its contact limit on the entry paid tier is 1,000 (Starter). Once you cross that line, the bill moves whether or not you added a single salesperson. HubSpot also carries an onboarding fee on its higher tiers (None (Starter)), while Pipedrive's is None.
So the rule of thumb: HubSpot is cheaper if you have a tiny team and a small contact list, or if you want marketing automation bundled rather than bolted on. Pipedrive is cheaper, and considerably more predictable, if you have a real sales team and a large contact database, because seats are the only axis that moves. Run both through the calculator above at your own headcount and contact count before you decide, because the crossover point moves with both.
Who Pipedrive suits
Pipedrive fits small and mid-sized Australian sales teams (its target market is SMB) that sell in a pipeline: agencies, wholesalers, trades doing quoted work, B2B services. If your day is deals, stages and follow-ups, the interface is the least painful in the category and the reps will actually use it, which is the only CRM metric that ever mattered.
It is a poorer fit for a business that wants one platform for marketing, sales and service, for a solo operator who would rather pay nothing on a free tier, and for anyone who needs bulk email built in rather than sold as an add-on.
Where Pipedrive falls short
No free plan, and no way around it: every seat is paid from day one. Automation is gated to Growth and above, so the Lite price is often not the price you end up paying. Email marketing is an add-on, not a feature. Support is Business hours, which is thinner than the round-the-clock chat some rivals offer. And the seat model that makes Pipedrive so predictable also means it scales linearly: doubling your sales team exactly doubles the bill, with no volume relief.
Cheaper Pipedrive alternatives
Pipedrive is not the cheapest CRM in Australia, and two rivals undercut it on the entry seat price.
Zoho CRM starts at $22/user/mo (Standard) and runs a genuinely free plan (Yes (3 users, 5,000 contacts)), which makes it the cheapest serious route in for a small team, though the interface is busier and the setup takes longer. Monday CRM starts at $19/seat/mo (Basic), but watch the seat minimum: it enforces 3 seats, so its real floor is higher than the headline suggests, and Pipedrive's minimum is None. HubSpot is the free-tier alternative covered above.
How we priced this
Every price on this page comes from our database, not from a vendor's marketing page or a review site's cached tier list. We store Pipedrive's Australian rate card natively, so what you see is what an Australian buyer is quoted, and the calculator above costs it against your real seat count alongside every other CRM we track. Prices were last checked on the date shown at the top of this page. We earn a commission if you sign up through our link, which never changes the numbers or the order they appear in.