HubSpot
$0/mo est.
- Per user
- $31/seat/mo (Starter)
- Free tier
- Yes (unlimited users)
- Marketing automation
- Yes (Starter+)
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- $0/mo
HubSpot
CRM platform with a genuinely free tier and the largest app ecosystem, built to scale from startup to enterprise.
- Per user
- $31/seat/mo (Starter)
- Free tier
- Yes (unlimited users)
- Integrations
- 1,000+
- Onboarding
- None (Starter)
Best for
Businesses wanting a free starting point with room to grow. Largest integration ecosystem (1,000+), with a steep pricing jump at the Professional tier.
Pricing breakdown
All prices in AUDLast verified 31 May 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Free CRM with unlimited users and a generous contact allowance
- Largest integration ecosystem with 1,000+ apps
- Sales, marketing, and service tools in one platform
- Polished interface that is quick to learn
Cons
- Pricing jumps sharply from Starter to Professional
- Mandatory onboarding fees on Professional and above
- Marketing contact limits can add hidden costs as you scale
- Most advanced features sit in the expensive tiers
About HubSpot
HubSpot started as a marketing tool and grew into a full customer platform covering sales, marketing, and service. Its free CRM is one of the most generous on the market, with unlimited users and a large contact allowance, which makes it a common starting point for businesses moving off spreadsheets.
The catch is the jump to paid tiers. Starter is affordable per seat, but Professional is several times the price and adds a mandatory one-time onboarding fee. Businesses that outgrow Starter often feel the pinch at that step.
HubSpot was founded in 2006 and is headquartered in Cambridge, USA.
How HubSpot compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
ActiveCampaign
$21/mo est.
- Per user
- Per contact (from $23/mo)
- Free tier
- No
- Marketing automation
- Yes (best-in-class)
- Integrations
- 870+
- Pipeline
- Yes
- Est. monthly cost
- $21/mo
Freshsales
$63/mo est.
- Per user
- $13/user/mo (Growth)
- Free tier
- Yes (3 users)
- Marketing automation
- Yes (Growth+)
- Integrations
- 200+
- Pipeline
- Yes
- Est. monthly cost
- $63/mo
Copper
$84/mo est.
- Per user
- $17/user/mo (Starter)
- Free tier
- No
- Marketing automation
- Professional+
- Integrations
- 100+ (Google focus)
- Pipeline
- Yes
- Est. monthly cost
- $84/mo
Common questions about HubSpot
The same questions Australian merchants ask before signing up.
Yes. HubSpot's free CRM is permanently free with no time limit, supports unlimited users, and allows up to one million contacts. It includes contact and deal management, email tracking, meeting scheduling, live chat, and basic reporting. The free plan is not a trial and does not require a credit card to start.
HubSpot Starter begins at $31/seat/mo (Starter), billed annually. There is no monthly base fee on the Starter plan and no mandatory onboarding fee at that tier. Costs rise significantly at the Professional tier, which also carries a mandatory onboarding fee. Check the comparison table for current AUD figures across all plans.
The free plan includes 1,000 (Starter) marketing contacts. CRM contacts (contacts without marketing activity) are unlimited even on the free plan. The marketing contact limit becomes relevant when you start sending bulk emails or running automated marketing campaigns.
HubSpot charges no onboarding fee on the Starter plan. From the Professional tier upward, a mandatory onboarding fee applies. This is a common point of surprise for buyers moving up from Starter. The fee covers guided onboarding with HubSpot's team and is charged once at the start of the Professional subscription.
HubSpot connects with more than 1,000 tools via the HubSpot App Marketplace, making it one of the largest integration ecosystems in the CRM category. Key connections include Gmail, Outlook, Slack, Shopify, Xero, QuickBooks, Salesforce, and most major marketing and e-commerce platforms.
HubSpot is generally easier to set up and use, with a free starting plan and a shallower learning curve. Salesforce offers deeper customisation, more powerful reporting, and scales better for large enterprise deployments, but it carries a higher total cost of ownership and typically requires more time and expertise to implement. HubSpot is the more practical choice for SMBs; Salesforce is better suited to mid-market and enterprise teams with complex CRM requirements.
HubSpot is widely used by Australian businesses from startups to mid-market companies. The free plan makes it risk-free to start. The main consideration is the sharp price jump from Starter to Professional, which can catch growing teams off guard. If your team needs advanced automation, reporting, or the full Marketing Hub, build the Professional cost into your budget from the outset.
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