HubSpot
$0/mo est.
- Per user
- $28/seat/mo (Starter)
- Free tier
- Yes (unlimited users)
- Marketing automation
- Yes (Starter+)
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- $0/mo
HubSpot
CRM platform with a genuinely free tier and the largest app ecosystem, built to scale from startup to enterprise.
- Per user
- $28/seat/mo (Starter)
- Free tier
- Yes (unlimited users)
- Integrations
- 1,000+
- Onboarding
- None (Starter)
Best for
Businesses wanting a free starting point with room to grow. Largest integration ecosystem (1,000+), with a steep pricing jump at the Professional tier.
Pricing breakdown
Every fee we track, grouped by where it applies.
Last verified 25 May 2026.
Strengths and trade-offs
Pros
- Free CRM with unlimited users and a generous contact allowance
- Largest integration ecosystem with 1,000+ apps
- Sales, marketing, and service tools in one platform
- Polished interface that is quick to learn
Cons
- Pricing jumps sharply from Starter to Professional
- Mandatory onboarding fees on Professional and above
- Marketing contact limits can add hidden costs as you scale
- Most advanced features sit in the expensive tiers
About HubSpot
HubSpot started as a marketing tool and grew into a full customer platform covering sales, marketing, and service. Its free CRM is one of the most generous on the market, with unlimited users and a large contact allowance, which makes it a common starting point for businesses moving off spreadsheets.
The catch is the jump to paid tiers. Starter is affordable per seat, but Professional is several times the price and adds a mandatory one-time onboarding fee. Businesses that outgrow Starter often feel the pinch at that step.
HubSpot was founded in 2006 and is headquartered in Cambridge, USA.
How HubSpot compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
ActiveCampaign
$21/mo est.
- Per user
- Per contact (from $21/mo)
- Free tier
- No
- Marketing automation
- Yes (best-in-class)
- Integrations
- 870+
- Pipeline
- Yes
- Est. monthly cost
- $21/mo
Freshsales
$63/mo est.
- Per user
- $13/user/mo (Growth)
- Free tier
- Yes (3 users)
- Marketing automation
- Yes (Growth+)
- Integrations
- 200+
- Pipeline
- Yes
- Est. monthly cost
- $63/mo
Zoho CRM
$70/mo est.
- Per user
- $14/user/mo (Standard)
- Free tier
- Yes (3 users)
- Marketing automation
- Professional+
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- $70/mo
Common questions about HubSpot
The same questions Australian merchants ask before signing up.
HubSpot does not publish a standard rate in Australia. Pricing is quoted based on your business size, industry, and card mix. Request a quote on their site, or use our free fee calculator to compare against providers that do publish rates.
Contract terms for HubSpot are not publicly listed. Confirm with their sales team before signing.
HubSpot settlement times are not publicly listed.
HubSpot AMEX pricing in Australia is not publicly listed. Ask their sales team whether AMEX acceptance and rates are included.
HubSpot does not advertise least-cost routing for Australian merchants. If you take a lot of contactless debit, compare against providers that do support it on our comparison page.
HubSpot is best suited to businesses wanting a free starting point with room to grow. largest integration ecosystem (1,000+), with a steep pricing jump at the professional tier. To see how it stacks up for your specific volume and card mix, try our free fee calculator.
We may earn a commission when you click through to HubSpot and sign up, where a commercial arrangement is in place. This never affects ranking, the data we publish, or the comparisons we make on this page. Read our terms for the full picture.
We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.
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