Enter your business details to see what each option would cost you. Prices are live from our database and shown in Australian dollars.
Most Australian businesses start looking for a HubSpot alternative at one of two moments, and neither is really about features. The first is the day the free CRM stops being free. The second is the day Starter stops being enough. Both are ceilings rather than price rises, which is why they arrive with no warning. Below are five alternatives ranked on what they cost an Australian business and which of those ceilings they remove, then a live comparison table and calculator so you can cost each at your own seat count and contact list.
What are the best HubSpot alternatives
The best alternatives to HubSpot in Australia are Freshsales, Pipedrive, Zoho CRM, ActiveCampaign and Capsule CRM. Freshsales is the cheapest per seat and the only pick that bundles email marketing, automation and a phone line at its entry plan, though it no longer has a free tier. Pipedrive is the sharper tool for a team that only sells. Zoho CRM comes closest to HubSpot's breadth at a lower seat price. ActiveCampaign is the answer when marketing automation is the reason you were on HubSpot at all, and Capsule CRM suits a sole trader who found the platform far larger than the job. Plans and pricing checked September 2026
HubSpot is capped on two axes at once
This is the detail that sends most people to this page, and the free-forever headline hides it. HubSpot's free CRM covers Yes (2 users, 1,000 contacts). Those are two separate ceilings and you hit whichever comes first. A two-person team with a large list is stopped by contacts. A four-person team with a small list is stopped by seats. The free plan also carries no workflow automation, so it is a contact database with a pipeline attached rather than a system that does anything on its own.
Crossing either ceiling puts you on Starter at $31/seat/mo (Starter), which brings a ceiling of its own at 25,000 (Starter) and stops at five paid users. Cross that and the only rung above it is Professional, which lands at roughly three times the Starter seat price. There is nothing in between. That step, not the monthly rate, is what makes people shop.
The picks below attack that structure directly. Freshsales lists contacts as Unlimited, Pipedrive as Unlimited and Zoho CRM as Unlimited on its paid plans. On all three, your bill tracks the number of people using the CRM, not the number of people in it. For a business whose database grows faster than its headcount, which is most of them, that is the structural difference worth paying attention to.
The dollar you are billed in is part of the price
Here is something a global comparison will not tell an Australian buyer. Of the CRMs we track, HubSpot, Pipedrive, Zoho CRM, ActiveCampaign, Monday CRM and Salesforce publish a genuine Australian dollar rate card. Freshsales, Capsule CRM, Copper, Insightly and Keap price in US dollars, so the Australian figures shown on this site for those five are conversions at the rate recorded in our database, not a number the vendor quotes you in dollars at checkout.
Freshsales also dropped its free plan in 2026: what used to be a genuine zero-cost start for up to three users is now a paid seat from the first user. It is still the cheapest paid seat here and still carries no contact cap, so the ranking below has not changed, but if a free-forever option is what brought you to this page, read the Zoho CRM and Capsule CRM picks with that in mind.
That is not a reason to rule a US-priced vendor out, and it does not change our ranking. Freshsales is the cheapest seat here by a wide margin, and the gap is large enough to absorb a fair amount of currency movement before it stops being the cheapest. It does mean two practical things. Budget a buffer rather than treating the converted figure as fixed, and re-check the number the day you sign if you are committing to an annual term, because the rate you convert at is the rate you live with for twelve months.
How we chose
We ranked these on the five things that actually decide what a CRM costs an Australian business: the entry per-seat price, whether a seat minimum forces you to buy licences nobody uses, whether contacts are capped and can therefore push you up a plan you did not ask for, whether marketing automation and email marketing are included or sold as separate subscriptions, and whether you are billed on a local rate card or a converted US price. Pricing is read live from our database and shown in Australian dollars, and the calculator below costs each option against your own seat count and contact list, including the plan caps that make a free plan stop being free. We are independent and not owned by any provider, so these picks weigh price, features and Australian fit, not commercial relationships.
What actually breaks when you leave
Moving the records is the easy part. Contacts, companies, deals and notes export from HubSpot to CSV and every platform on this page imports them. Three things do not come across cleanly, and all three are worth planning for before you cancel anything.
Your automation. Workflows, sequences and forms have to be rebuilt by hand in the new platform, and how much that costs depends on where automation sits in the new ladder. Pipedrive's workflow automation is Yes (Growth+), Zoho CRM's marketing automation is Professional+ and Capsule CRM's is Growth+. Freshsales lists marketing automation as Yes (Growth+), and Growth is now its only plan, which is the main reason it leads this list.
Your consent records. Under the Spam Act 2003 you need consent to send a commercial electronic message, and you need to be able to demonstrate it. So export the consent status, its source and its date alongside the email addresses. A list that lands in a new platform with everyone marked subscribed and no provenance behind it is a compliance problem you created during the migration, and it is far harder to reconstruct afterwards than to carry across at the time.
Your data residency answer. Every CRM on this page stores your customer records outside Australia. Under Australian Privacy Principle 8 you remain accountable for that cross-border disclosure even though a vendor holds the data, so a platform change is the natural moment to ask where the records will sit and what the sub-processor list looks like. It is a question that is easy to ask during a sales conversation and awkward to raise a year in.
Other options worth knowing
Four CRMs we track did not make the list, and the reasons are worth stating rather than hiding. Monday CRM has the highest user rating of any CRM in our Australian comparison, but it enforces a seat minimum of 3, its entry plan's automation is Limited (Standard+), and that plan holds only 1,000 (Basic) against a single allowance shared by contacts and deals, so the headline seat price is not the price a small team pays and a growing list moves you up a tier. Salesforce is where you go when the reason for leaving HubSpot is a ceiling rather than a bill, with 5,000+ integrations and no contact cap, at the cost of an Annual contract. Copper is a genuinely good tool if your business lives inside Gmail, but it costs more per seat than HubSpot Starter and asks for an Annual commitment, which is a strange trade when you are leaving a platform for being expensive. Keap bundles the deepest automation in the category, and it is by a distance the most expensive entry point once its monthly base fee and one-off implementation fee are both counted.
The verdict
For most Australian businesses leaving HubSpot, Freshsales is the answer. It is the cheapest seat in the comparison, its only plan does not cap contacts, and it is the only pick that gives you email marketing, automation and a phone line without a second subscription. The honest caveats are that it no longer has a free tier, it prices in US dollars, and its integration library is a fraction of HubSpot's, so check both against your stack before you move.
If you only sell, Pipedrive is the better shaped tool, and our Pipedrive versus HubSpot comparison works through that matchup properly. If you want HubSpot's breadth for less money, take Zoho CRM. If marketing automation is the whole reason you are here, take ActiveCampaign and accept that your list size, not your team size, will drive the bill. If you are a sole trader, Capsule CRM is the small option that will not need managing. And if you sit comfortably inside HubSpot's free caps and use the platform you are paying for, staying put is a perfectly good decision.
Put your real seat count and contact list into the calculator above, or see every platform we track in the Australian CRM comparison.