What MailerLite costs
MailerLite keeps email marketing cheap by charging on the size of your list rather than a flat fee. There is a genuinely free plan for small lists, and the paid entry plan, Comfort, starts at $17/mo (Comfort). Prices rise in steps as your subscriber count grows. Plans and pricing checked July 2026, and every figure on this page is pulled live from our database rather than typed in by hand.
One thing to budget for: MailerLite prices in US dollars, so the Australian dollar figures here are converted at a recent rate and can shift slightly with the exchange rate. It also counts only active subscribers (Active subscribers), so contacts who unsubscribe stop adding to your bill.
MailerLite plans explained
Free is a real plan, not a trial. It is capped on subscribers and monthly sends and holds back a few advanced tools, but it is enough to run genuine campaigns while you find your feet (Yes (250 contacts, 2,500 emails /mo)).
Comfort is the entry paid plan at $17/mo (Comfort). It removes the free-tier limits, unlocks unlimited monthly emails, the automation builder and A/B testing, and lets you drop the MailerLite branding. What you pay depends on your subscriber count, so the headline figure is the starting point for the smallest paid tier.
Power sits above Comfort for teams that need more advanced automation, deeper reporting and more users. MailerLite does not publish a single flat Power price because, like Comfort, it scales with your subscriber count. Use the calculator above to see the Comfort and Power cost at your own list size rather than a headline number.
Active-subscriber billing, and why it undercuts Mailchimp
The billing model is where MailerLite quietly saves you money. It bills on active subscribers (Active subscribers), so cleaning your list or letting people unsubscribe keeps your cost down. Mailchimp works the other way: it bills on All contacts including unsubscribed, so an uncleaned list can quietly push you into a higher tier. On a like-for-like list, MailerLite is usually the cheaper of the two, and the gap widens as your list grows.
Who MailerLite suits
MailerLite fits small businesses, creators, bloggers and lean marketing teams who want a clean editor, honest pricing and a free tier to start on. If you value a simple interface and a low bill over a huge template library or a big-brand name, it is one of the strongest choices in Australia. Heavy senders who need native SMS or a large agency feature set may find it thinner than pricier rivals.
Where MailerLite falls short
No tool is perfect, and MailerLite has real trade-offs. It has no native SMS marketing, so text campaigns need a third-party integration. It bills in US dollars, which adds a small exchange-rate wobble to an Australian budget. The free plan's send and subscriber limits are modest, so growing lists move onto a paid plan sooner than on some rivals. And its template library, while tidy, is smaller than Mailchimp's.
MailerLite versus Brevo and Kit
MailerLite is not the only low-cost option. Brevo starts at $12/mo (Starter) and bills on the number of emails you send rather than your list size, which suits senders with a large list but low frequency. Kit (formerly ConvertKit) starts at $0 (free to 10K) and is built around creators, with a generous free tier of its own. The live table above costs all of them against your real numbers, so you can see which lands cheapest for your list.