Brevo

Volume-based email marketing that charges by sends rather than contacts, attractive for large lists with infrequent sends.

Entry price
$9/mo (Starter)
Free plan
Yes (300 emails /day, unlimited contacts)
Integrations
60+
AU SMS
Yes (AU supported)

Best for

Businesses with large lists and infrequent sends. Volume-based pricing with unlimited contacts on every plan.

Pricing breakdown

Every fee we track, grouped by where it applies.

Last verified 26 May 2026.

Strengths and trade-offs

Pros

  • Unlimited contacts on every paid plan
  • Volume-based pricing rewards lean senders
  • Free plan up to 300 emails per day
  • Native SMS marketing including AU

Cons

  • Pricing logic differs from every competitor, harder to compare
  • Daily send cap on the free plan
  • A/B testing only on Business
  • Slower deliverability reputation than top-tier rivals

About Brevo

Brevo (formerly Sendinblue) takes a different approach to pricing. You pay for the number of emails you send each month, not the number of contacts in your database, so unlimited contacts are included on every paid plan.

The Starter plan covers basic sending and the Business plan adds automation, A/B testing, send-time optimisation, and removes Brevo branding. The model can be much cheaper for businesses with large lists that send occasionally, and more expensive for businesses that send to a small list very frequently.

Brevo was founded in 2012 and is headquartered in Paris, France.

How Brevo compares

Side-by-side with the closest alternatives by estimated cost.

Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.

Brevo

$0/mo est.

Entry price
$9/mo (Starter)
Free plan
Yes (300 emails /day, unlimited contacts)
Automation
Basic (Starter), Advanced (Business+)
AU SMS
Yes (AU supported)
E-commerce
Shopify, WooCommerce, PrestaShop, Magento
Est. monthly cost
$0/mo

Kit

$0/mo est.

Entry price
$0 (free to 10K)
Free plan
Yes (10K subscribers, 1 automation, no A/B)
Automation
Basic (Free), Advanced (Creator+)
AU SMS
No
E-commerce
Shopify, WooCommerce
Est. monthly cost
$0/mo

ActiveCampaign

$21/mo est.

Entry price
$15/mo (Starter)
Free plan
No (14-day trial)
Automation
Advanced (Plus+); Basic (Starter)
AU SMS
Yes (AU supported)
E-commerce
Shopify, WooCommerce, BigCommerce, Magento
Est. monthly cost
$21/mo

MailerLite

$21/mo est.

Entry price
$10/mo (Growing Business)
Free plan
Yes (500 contacts, 12K emails /mo)
Automation
Basic (Growing Business), Advanced (Advanced plan)
AU SMS
No (via integrations only)
E-commerce
Shopify, WooCommerce, BigCommerce, Squarespace
Est. monthly cost
$21/mo

Common questions about Brevo

The same questions Australian merchants ask before signing up.

  • Brevo does not publish a standard rate in Australia. Pricing is quoted based on your business size, industry, and card mix. Request a quote on their site, or use our free fee calculator to compare against providers that do publish rates.

  • Contract terms for Brevo are not publicly listed. Confirm with their sales team before signing.

  • Brevo settlement times are not publicly listed.

  • Brevo AMEX pricing in Australia is not publicly listed. Ask their sales team whether AMEX acceptance and rates are included.

  • Brevo does not advertise least-cost routing for Australian merchants. If you take a lot of contactless debit, compare against providers that do support it on our comparison page.

  • Brevo is best suited to businesses with large lists and infrequent sends. volume-based pricing with unlimited contacts on every plan. To see how it stacks up for your specific volume and card mix, try our free fee calculator.

  • We may earn a commission when you click through to Brevo and sign up, where a commercial arrangement is in place. This never affects ranking, the data we publish, or the comparisons we make on this page. Read our terms for the full picture.

We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.

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Compare Brevo

Compare Brevo against every other Australian provider on price, contract terms, and features.

Brevo Fees and Review (Email Marketing, Australia 2026) · MerchantCompare