Brevo

Brevo starts at $12/mo (Starter) on the Starter plan, which covers a set monthly email volume with unlimited contacts. Unlike most competitors, Brevo prices by the number of emails you send each month rather than the number of contacts you store.

Yes. Brevo offers a free plan that allows up to 9000 emails per month, with a daily send cap and unlimited contact storage. The free plan includes Brevo branding on outgoing emails, which can be removed on a paid plan.

Brevo is structured around how many emails you actually send, not how many contacts you store. This makes it particularly cost-effective for businesses with large lists that send infrequently, such as seasonal retailers or event-based senders. If you send to your full list every week, the per-volume model may cost more than a contact-based alternative.

The Starter plan supports basic automation workflows. Advanced multi-step workflows, including behavioural triggers and transactional sequences, are available from the Business plan. A/B testing is also restricted to Business and above.

Yes. Brevo supports SMS marketing in Australia across its paid plans. SMS credits are purchased separately from the email subscription and are not bundled into the standard monthly price.

Brevo stores unlimited contacts on every plan and prices by send volume, while Mailchimp charges per contact (including unsubscribed ones). For businesses with large lists and modest send frequency, Brevo can be significantly cheaper. Mailchimp has a broader template library and a more widely recognised interface.

Yes. Brevo provides double opt-in tools, one-click unsubscribe, and consent management features that align with the requirements of the Australian Spam Act 2003.