Mailchimp
$42/mo est.
- Entry price
- $13/mo (Essentials)
- Free plan
- Yes (250 contacts, 500 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- AU SMS
- No (US only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $42/mo
Mailchimp
The most recognisable email marketing brand, easy to start with and broadly capable, with steeper pricing as your list grows.
- Entry price
- $13/mo (Essentials)
- Free plan
- Yes (250 contacts, 500 sends /mo)
- Integrations
- 300+
- AU SMS
- No (US only)
Best for
Beginners and small senders who want a familiar interface. Cost scales sharply once your list grows past a few thousand contacts.
Pricing breakdown
Every fee we track, grouped by where it applies.
Last verified 26 May 2026.
Strengths and trade-offs
Pros
- Most familiar interface for non-marketers
- Large template library (100+)
- Free plan for getting started
- Intuit Assist AI for content and send times
Cons
- Bills for all contacts including unsubscribed
- Costs climb sharply at 5K+ contacts
- SMS marketing is US-only
- Free plan reduced from 2,000 to 250 contacts
About Mailchimp
Mailchimp is the default first email marketing platform for many businesses. The interface is familiar, templates are plentiful, and the free plan lets small senders trial the product.
The trade-off is cost as the list grows. Mailchimp bills for all contacts including unsubscribed ones, raised prices repeatedly since 2022, and reduced the free plan from 2,000 to 250 contacts. Many growing businesses comparison-shop alternatives once they hit a few thousand contacts.
Mailchimp was founded in 2001 and is headquartered in Atlanta, USA.
How Mailchimp compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Klaviyo
$42/mo est.
- Entry price
- $20/mo (Email)
- Free plan
- Yes (250 profiles, 500 emails /mo)
- Automation
- Advanced (flows, triggers, predictive on every paid plan)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify (deep native), WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $42/mo
Drip
$55/mo est.
- Entry price
- $39/mo
- Free plan
- No (14-day trial)
- Automation
- Advanced (visual workflow builder on every plan)
- AU SMS
- Add-on (verify AU support)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $55/mo
Campaign Monitor
$55/mo est.
- Entry price
- $13/mo (Lite)
- Free plan
- No (free trial)
- Automation
- Basic (Lite), Advanced (Essentials+)
- AU SMS
- No
- E-commerce
- Shopify, WooCommerce, Magento, Salesforce
- Est. monthly cost
- $55/mo
Common questions about Mailchimp
The same questions Australian merchants ask before signing up.
Mailchimp does not publish a standard rate in Australia. Pricing is quoted based on your business size, industry, and card mix. Request a quote on their site, or use our free fee calculator to compare against providers that do publish rates.
Contract terms for Mailchimp are not publicly listed. Confirm with their sales team before signing.
Mailchimp settlement times are not publicly listed.
Mailchimp AMEX pricing in Australia is not publicly listed. Ask their sales team whether AMEX acceptance and rates are included.
Mailchimp does not advertise least-cost routing for Australian merchants. If you take a lot of contactless debit, compare against providers that do support it on our comparison page.
Mailchimp is best suited to beginners and small senders who want a familiar interface. cost scales sharply once your list grows past a few thousand contacts. To see how it stacks up for your specific volume and card mix, try our free fee calculator.
We may earn a commission when you click through to Mailchimp and sign up, where a commercial arrangement is in place. This never affects ranking, the data we publish, or the comparisons we make on this page. Read our terms for the full picture.
We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.
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