Mailchimp
$42/mo est.
- Entry price
- $13/mo (Essentials)
- Free plan
- Yes (250 contacts, 500 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- AU SMS
- No (US only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $42/mo
The most recognisable email marketing brand, easy to start with and broadly capable, with steeper pricing as your list grows.
Best for
Beginners and small senders who want a familiar interface. Cost scales sharply once your list grows past a few thousand contacts.
Every fee we track, grouped by where it applies.
Last verified 26 May 2026.
Mailchimp is the default first email marketing platform for many businesses. The interface is familiar, templates are plentiful, and the free plan lets small senders trial the product.
The trade-off is cost as the list grows. Mailchimp bills for all contacts including unsubscribed ones, raised prices repeatedly since 2022, and reduced the free plan from 2,000 to 250 contacts. Many growing businesses comparison-shop alternatives once they hit a few thousand contacts.
Mailchimp was founded in 2001 and is headquartered in Atlanta, USA.
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Mailchimp
$42/mo est.
Klaviyo
$42/mo est.
Drip
$55/mo est.
Campaign Monitor
$55/mo est.
The same questions Australian merchants ask before signing up.
Mailchimp does not publish a standard rate in Australia. Pricing is quoted based on your business size, industry, and card mix. Request a quote on their site, or use our free fee calculator to compare against providers that do publish rates.
Contract terms for Mailchimp are not publicly listed. Confirm with their sales team before signing.
Mailchimp settlement times are not publicly listed.
Mailchimp AMEX pricing in Australia is not publicly listed. Ask their sales team whether AMEX acceptance and rates are included.
Mailchimp does not advertise least-cost routing for Australian merchants. If you take a lot of contactless debit, compare against providers that do support it on our comparison page.
Mailchimp is best suited to beginners and small senders who want a familiar interface. cost scales sharply once your list grows past a few thousand contacts. To see how it stacks up for your specific volume and card mix, try our free fee calculator.
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