Clean, affordable email marketing with a generous free plan and a strong reputation for ease of use.
Best for
Small businesses wanting affordable, clean email marketing. Simple free plan and AI writing assistant on the Power plan.
Every fee we track, grouped by where it applies.
MailerLite is the most popular alternative to Mailchimp for small businesses that find Mailchimp too expensive or too cluttered. The interface is clean, the free plan covers 250 contacts and 2,500 monthly emails, and the entry paid tier is among the cheapest in the category.
Comfort adds basic automation and the Power plan unlocks advanced workflows, A/B testing, and a custom HTML editor. SMS is only available through third-party integrations, which is a limitation for businesses that want a single platform for email and SMS.
MailerLite was founded in 2010 and is headquartered in Vilnius, Lithuania.
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
MailerLite
$26/mo est.
Omnisend
$28/mo est.
ActiveCampaign
$21/mo est.
AWeber
$40/mo est.
The same questions Australian merchants ask before signing up.
MailerLite starts at $17/mo (Comfort) on the Growing Business plan. A generous free plan is also available. MailerLite charges only for active subscribers, so unsubscribed contacts do not inflate your bill.
The free plan supports up to 250 active subscribers and includes all core campaign tools, automation, signup forms, and landing pages, with a generous monthly email send allowance. MailerLite branding appears in the footer of free-plan emails and cannot be removed without upgrading.
MailerLite prices are lower than most comparable platforms at each contact tier, and the free plan is one of the more generous in the market. Because only active subscribers count toward billing, businesses that regularly clean their lists pay less than they would on platforms that count all contacts.
The Growing Business plan includes basic multi-step automation. The Advanced plan unlocks more complex workflow branching, a custom HTML editor, and live chat support. The AI writing assistant is available on the Advanced plan and can suggest subject lines and email body copy.
MailerLite does not offer native SMS marketing. SMS can be connected via third-party integrations. Businesses that need email and SMS in a single platform should consider providers with built-in AU SMS support.
MailerLite is a strong fit for small businesses, solopreneurs, and non-profits that want clean, affordable email marketing without unnecessary complexity. Its interface is widely regarded as the cleanest in the category, and setup time is short. It is less suited to large e-commerce stores that need deep purchase-data triggers or advanced predictive analytics.
MailerLite is more affordable and easier to set up, while ActiveCampaign offers more powerful automation, a built-in CRM, and stronger AI and predictive features. For a business that mainly needs campaign sends with basic welcome or drip sequences, MailerLite covers most needs at a lower cost. For businesses that want CRM-connected marketing automation and revenue attribution, ActiveCampaign is the more capable platform.
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