Enter your business details to see what each option would cost you. Prices are live from our database and shown in Australian dollars.
Klaviyo is the platform most Australian online stores graduate to, and the platform many of them then try to leave. The reason is rarely the product. It is the shape of the bill. Klaviyo's pricing model is Per active profile, so the cost climbs with the size of your audience whether or not that audience is buying. Below are five alternatives ranked for Australian senders, then a live calculator so you can cost each one at your own list size.
What are the best Klaviyo alternatives?
The best alternatives to Klaviyo in Australia are Omnisend, MailerLite, Brevo, ActiveCampaign and Kit. Omnisend is the closest like-for-like swap for an online store, MailerLite is the best value all-rounder, Brevo charges by send volume instead of by audience size, ActiveCampaign is the strongest choice when your marketing extends past the checkout, and Kit suits creator-led and content-first brands. Which one wins for you depends almost entirely on how you are billed. Plans and pricing checked July 2026
Why merchants leave Klaviyo
Klaviyo's entry plan starts at $28/mo (Email), which is competitive. The problem is the curve above it. Klaviyo's billing basis is Active profiles only (excludes suppressed), and its published ladder climbs in small increments all the way into the hundreds of thousands of profiles. A store running a well-performing popup can add thousands of profiles in a quarter without adding a cent of revenue, and the bill moves anyway.
That is the trade Klaviyo asks you to accept, and for a store with strong revenue per subscriber it is a fair one. For a store whose list has outgrown its sales, it is not. The alternatives below break the link in one of three ways: they charge less per subscriber, they charge for sends rather than for the audience, or they stop charging at all below a threshold.
To Klaviyo's credit, its billing basis is one of the fairer ones in this market. It excludes suppressed profiles, so unsubscribes do not sit on the invoice the way they do on a platform that counts every contact. When you leave, check what the replacement actually counts, because two of the picks below bill on a broader basis than Klaviyo does.
The billing model is the whole decision
Three models are represented on this page and they behave very differently as you grow.
Per active subscriber (MailerLite, Kit, and Klaviyo itself) charges for people you can still email and ignores unsubscribes. It is predictable and it rewards list hygiene.
Per contact (ActiveCampaign, Omnisend) charges for everyone in the database. ActiveCampaign's basis is All contacts (active + inactive), and Omnisend's is All contacts including non-subscribers. Both still land under Klaviyo at comparable list sizes, but the saving is smaller than the headline suggests if a large share of your database is dormant.
Per send (Brevo) charges for the emails you send and holds the list for free: Unlimited contacts (billed by sends). This is the model that changes the answer most. A 50,000 name list mailed once a month is expensive on Klaviyo and cheap on Brevo. The same list mailed three times a week reverses that completely.
Work out your ratio of sends to contacts before you shortlist anything. It decides the winner more reliably than any feature table.
How we chose
We ranked on the things that genuinely change when you leave Klaviyo: the billing basis, the cost at realistic Australian list sizes, whether advanced automation is included or gated behind a higher plan, the depth of store and cart integrations, deliverability, and whether SMS works on Australian numbers. Pricing is read live from our database in Australian dollars, and the calculator below costs every option at your own numbers. We are independent and take no payment for placement, which is why a provider we earn nothing from ranks first on this page.
What you give up by leaving
Be honest about the parts of Klaviyo that are hard to replace. Its segmentation rates as Very advanced (predictive, purchase behaviour, CLV), a real step above every alternative here. Its store integrations cover Shopify (deep native), WooCommerce, BigCommerce, Magento. The Shopify connection in particular surfaces behaviour that competitors reach only partially. Advanced flows are included on its entry plan, where Omnisend and MailerLite both put comparable automation a tier higher.
If predicted customer value, next-order windows and revenue-per-flow reporting are load-bearing in how you sell, the cheaper platform is not really cheaper. It is a smaller product at a smaller price, and the difference will show up in campaign revenue rather than on the invoice.
SMS and Australian consent rules
If SMS is part of why you are on Klaviyo, the shortlist narrows fast. Klaviyo's Australian SMS support is listed as Yes (AU supported), and Omnisend, Brevo and ActiveCampaign all support it too. MailerLite and Kit do not offer it natively, so you would run a separate SMS tool alongside either of them.
Whichever you choose, the Spam Act 2003 applies to both channels: you need consent, accurate sender identification and a working unsubscribe on every commercial message, and consent collected for email does not automatically extend to SMS. The contact data you migrate stays subject to the Privacy Act 1988, so confirm where a new provider stores and processes it before you export anything.
Other options worth knowing
Two more platforms deserve a look and did not make the ranked five. Campaign Monitor is Australian-built with local business-hours support and strong Australian deliverability, which matters to some buyers, but it bills All subscribed contacts and offers no SMS, so it saves less than the picks above. Drip is the other e-commerce specialist here, with a visual workflow builder on every plan, but its pricing sits close to Klaviyo's at mid-sized lists, which makes it a lateral move rather than a saving. Compare Omnisend and Drip against each other if you want a true e-commerce replacement rather than a general newsletter tool.
Migrating off Klaviyo
Exporting is the easy part: every platform here imports a CSV of contacts with custom properties intact. The work is in the flows. Welcome series, abandoned-cart and post-purchase sequences must be rebuilt by hand, because no platform imports another's automation logic. Run both systems in parallel for one billing cycle, keep sending from Klaviyo while the new flows are tested, and only then cancel. Warm the new sending domain gradually rather than moving your whole volume on day one, and expect open rates to wobble for a fortnight while that domain builds its reputation.
The verdict
For most Australian online stores leaving Klaviyo, Omnisend is the natural replacement: the same store-driven email and SMS at a lower monthly cost, with the caveat that its advanced automation sits a plan higher. If the invoice is the whole problem and your requirements are ordinary, MailerLite is the best value on this page. If you hold a large list you mail occasionally, Brevo's send-based pricing will beat everything here. Choose ActiveCampaign if your marketing runs past the checkout into lead nurture, or Kit if you are a creator-led brand. Use the calculator above to cost each at your own list size, and treat staying on Klaviyo as a legitimate answer when its segmentation is doing real work for you.