Kit
$0/mo est.
- Entry price
- $0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Automation
- Basic (Free), Advanced (Creator+)
- AU SMS
- No
- E-commerce
- Shopify, WooCommerce
- Est. monthly cost
- $0/mo
Kit
Email marketing built for creators, newsletters, and audience monetisation, with a free plan that scales to 10,000 subscribers.
- Entry price
- $0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Integrations
- 90+
- AU SMS
- No
Best for
Content creators, newsletter writers, and audience-led businesses. Free up to 10,000 subscribers with one automation.
Pricing breakdown
All prices in AUDLast verified 23 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Free plan up to 10,000 subscribers (most generous)
- Built for creators and newsletters
- Clean automation builder
- AI subject line and content tools
Cons
- No native SMS marketing
- Single automation on the free plan
- Less depth for e-commerce stores
- Prices in USD
About Kit
Kit (formerly ConvertKit) is the platform of choice for newsletter writers, content creators, and audience-led businesses. The free plan is the most generous in the category at 10,000 subscribers, although it limits you to a single automation and removes A/B testing.
The Creator plan unlocks unlimited visual automations and the Creator Pro plan adds advanced reporting and subscriber scoring. Kit is less suited to e-commerce stores or businesses needing AU SMS, since neither is a focus.
Kit was founded in 2013 and is headquartered in Boise, USA.
How Kit compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Brevo
$0/mo est.
- Entry price
- $12/mo (Starter)
- Free plan
- Yes (300 emails /day, unlimited contacts)
- Automation
- Basic (Starter), Advanced (Business+)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify, WooCommerce, PrestaShop, Magento
- Est. monthly cost
- $0/mo
ActiveCampaign
$21/mo est.
- Entry price
- $23/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $21/mo
MailerLite
$26/mo est.
- Entry price
- $17/mo (Comfort)
- Free plan
- Yes (250 contacts, 2,500 emails /mo)
- Automation
- Basic (Comfort), Advanced (Power)
- AU SMS
- No (via integrations only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Squarespace
- Est. monthly cost
- $26/mo
Common questions about Kit
The same questions Australian merchants ask before signing up.
Kit has a free Newsletter plan that is free up to 10000 subscribers. The paid Creator plan starts at $0 (free to 10K) for a smaller list and unlocks advanced automation, team collaboration, and additional monetisation features.
The free Newsletter plan supports up to 10000 subscribers and includes unlimited email sends, signup forms, and one active automation. A/B testing and advanced reporting require the paid Creator Pro plan.
Kit is designed for creators, newsletter writers, bloggers, podcasters, and anyone who builds an audience as the core of their business. Its free plan free limit is the most generous in the category, making it an excellent starting point for early-stage newsletters. It is less suited to product-based e-commerce stores that need purchase-triggered flows.
The free plan includes a single automation. The paid Creator plan unlocks multiple simultaneous automations, visual sequence builders, and advanced tag-based segmentation. The Creator Pro tier adds subscriber scoring and priority support.
No. Kit does not offer native SMS marketing. The platform is focused entirely on email and newsletter delivery. Businesses that need SMS alongside email should look at multi-channel alternatives.
Yes. Kit has a high deliverability reputation. Because the platform is focused on permission-based newsletter and creator content, its shared infrastructure tends to maintain clean sender scores, which benefits all senders on the platform.
Kit's free plan supports far more subscribers than Mailchimp's free tier and is optimised for newsletter and creator workflows. Mailchimp has a broader set of templates, a larger integration ecosystem, and a more recognisable interface. For a product-based business wanting e-commerce triggers, Mailchimp has deeper integrations; for a content creator or newsletter, Kit is the more purpose-built choice.
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