Kit
$0/mo est.
- Entry price
- $0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Automation
- Basic (Free), Advanced (Creator+)
- AU SMS
- No
- E-commerce
- Shopify, WooCommerce
- Est. monthly cost
- $0/mo
Kit
Email marketing built for creators, newsletters, and audience monetisation, with a free plan that scales to 10,000 subscribers.
- Entry price
- $0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Integrations
- 90+
- AU SMS
- No
Best for
Content creators, newsletter writers, and audience-led businesses. Free up to 10,000 subscribers with one automation.
Pricing breakdown
Every fee we track, grouped by where it applies.
Last verified 26 May 2026.
Strengths and trade-offs
Pros
- Free plan up to 10,000 subscribers (most generous)
- Built for creators and newsletters
- Clean automation builder
- AI subject line and content tools
Cons
- No native SMS marketing
- Single automation on the free plan
- Less depth for e-commerce stores
- Prices in USD
About Kit
Kit (formerly ConvertKit) is the platform of choice for newsletter writers, content creators, and audience-led businesses. The free plan is the most generous in the category at 10,000 subscribers, although it limits you to a single automation and removes A/B testing.
The Creator plan unlocks unlimited visual automations and the Creator Pro plan adds advanced reporting and subscriber scoring. Kit is less suited to e-commerce stores or businesses needing AU SMS, since neither is a focus.
Kit was founded in 2013 and is headquartered in Boise, USA.
How Kit compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Brevo
$0/mo est.
- Entry price
- $9/mo (Starter)
- Free plan
- Yes (300 emails /day, unlimited contacts)
- Automation
- Basic (Starter), Advanced (Business+)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify, WooCommerce, PrestaShop, Magento
- Est. monthly cost
- $0/mo
ActiveCampaign
$21/mo est.
- Entry price
- $15/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $21/mo
MailerLite
$21/mo est.
- Entry price
- $10/mo (Growing Business)
- Free plan
- Yes (500 contacts, 12K emails /mo)
- Automation
- Basic (Growing Business), Advanced (Advanced plan)
- AU SMS
- No (via integrations only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Squarespace
- Est. monthly cost
- $21/mo
Common questions about Kit
The same questions Australian merchants ask before signing up.
Kit does not publish a standard rate in Australia. Pricing is quoted based on your business size, industry, and card mix. Request a quote on their site, or use our free fee calculator to compare against providers that do publish rates.
Contract terms for Kit are not publicly listed. Confirm with their sales team before signing.
Kit settlement times are not publicly listed.
Kit AMEX pricing in Australia is not publicly listed. Ask their sales team whether AMEX acceptance and rates are included.
Kit does not advertise least-cost routing for Australian merchants. If you take a lot of contactless debit, compare against providers that do support it on our comparison page.
Kit is best suited to content creators, newsletter writers, and audience-led businesses. free up to 10,000 subscribers with one automation. To see how it stacks up for your specific volume and card mix, try our free fee calculator.
We may earn a commission when you click through to Kit and sign up, where a commercial arrangement is in place. This never affects ranking, the data we publish, or the comparisons we make on this page. Read our terms for the full picture.
We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.
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Compare Kit
Compare Kit against every other Australian provider on price, contract terms, and features.