ActiveCampaign
$21/mo est.
- Entry price
- $23/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $21/mo
ActiveCampaign
CRM combined with best-in-class email marketing automation, priced by contact count rather than per user.
- Entry price
- $23/mo (Starter)
- Free plan
- No (14-day trial)
- Integrations
- 870+
- AU SMS
- Yes (AU supported)
Best for
Businesses wanting CRM combined with best-in-class email marketing automation. Priced per contact, not per user.
Pricing breakdown
All prices in AUDLast verified 31 May 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Industry-leading marketing automation
- Priced per contact, so extra users cost nothing
- Strong predictive and AI features
- 870+ integrations
Cons
- Per-contact pricing grows as your list grows
- No free plan, only a 14-day trial
- Sales CRM is lighter than dedicated tools
- Prices in USD
About ActiveCampaign
ActiveCampaign is best known for marketing automation, and its CRM is built to sit alongside that strength. If your priority is nurturing contacts with sophisticated email and automation, few tools match it.
Its pricing model is unusual: you pay by the number of contacts in your database, not by the number of users, so adding team members costs nothing. The flip side is that costs climb as your contact list grows, and the sales CRM itself is lighter than dedicated tools like Pipedrive.
ActiveCampaign was founded in 2003 and is headquartered in Chicago, USA.
How ActiveCampaign compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
MailerLite
$26/mo est.
- Entry price
- $17/mo (Comfort)
- Free plan
- Yes (250 contacts, 2,500 emails /mo)
- Automation
- Basic (Comfort), Advanced (Power)
- AU SMS
- No (via integrations only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Squarespace
- Est. monthly cost
- $26/mo
Omnisend
$28/mo est.
- Entry price
- $22/mo (Standard)
- Free plan
- Yes (250 contacts, 500 emails, 60 SMS /mo)
- Automation
- Advanced (Pro); Basic (Standard)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $28/mo
AWeber
$40/mo est.
- Entry price
- $17/mo (Lite)
- Free plan
- Yes (500 subscribers, 3,000 sends /mo)
- Automation
- Basic (Lite), Advanced (Plus)
- AU SMS
- No (3rd-party integrations only)
- E-commerce
- Shopify, WooCommerce, BigCommerce
- Est. monthly cost
- $40/mo
Common questions about ActiveCampaign
The same questions Australian merchants ask before signing up.
ActiveCampaign starts at $23/mo (Starter) on the Starter plan. Pricing scales by contact count, so the monthly fee rises as your list grows. There is no free plan, only a 14-day trial.
No. ActiveCampaign does not offer a free plan. You can try the platform with a 14-day free trial, after which a paid subscription is required.
The Starter plan includes basic automation workflows. The Plus plan and above unlock advanced multi-step automations, conditional logic, and goal-based sequences. Predictive sending, which uses AI to determine the best send time per contact, is available on higher tiers.
ActiveCampaign has a very high deliverability reputation, with independent test results consistently above 90%. The platform enforces strict list-hygiene practices and requires confirmed opt-in for new accounts, which helps maintain strong sender reputation across its shared infrastructure.
Yes. ActiveCampaign supports AU SMS marketing natively and its consent tools comply with the Australian Spam Act. Support is available 24/7 via chat and email. Note that prices are billed in USD, so the AUD cost fluctuates with the exchange rate.
ActiveCampaign offers more powerful marketing automation and a built-in CRM, while Mailchimp has a more familiar interface and a free entry tier. ActiveCampaign charges only for active contacts across users on the account (extra users cost nothing), whereas Mailchimp counts all contacts including unsubscribed ones toward your billing limit.
Yes. ActiveCampaign connects natively with Shopify, WooCommerce, BigCommerce, and Magento, enabling purchase-triggered automations, abandoned cart sequences, and revenue attribution reporting on Plus and above.
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