Drip
$55/mo est.
- Entry price
- $39/mo
- Free plan
- No (14-day trial)
- Automation
- Advanced (visual workflow builder on every plan)
- AU SMS
- Add-on (verify AU support)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $55/mo
Drip
E-commerce email marketing focused on revenue attribution and visual workflow automation, priced as a single all-in plan.
- Entry price
- $39/mo
- Free plan
- No (14-day trial)
- Integrations
- 100+
- AU SMS
- Add-on (verify AU support)
Best for
E-commerce stores wanting Klaviyo-style features without the Klaviyo price. All features included on every plan.
Pricing breakdown
Every fee we track, grouped by where it applies.
Last verified 26 May 2026.
Strengths and trade-offs
Pros
- All features included on every plan
- Strong e-commerce revenue attribution
- Visual workflow builder for automation
- SMS available as an add-on
Cons
- No free plan (14-day trial only)
- Higher entry price than rivals at 500 contacts
- No native landing pages
- Prices in USD
About Drip
Drip is built for e-commerce stores that want strong automation without paying Klaviyo prices. There is a single plan: every feature is included from day one, and price scales only by subscriber count.
The visual workflow builder and e-commerce focus rival Klaviyo, and SMS is available as an add-on. The lack of a free plan and the higher entry price at 500 subscribers make Drip a stronger fit once you are past the early stages.
Drip was founded in 2013 and is headquartered in Minneapolis, USA.
How Drip compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Campaign Monitor
$55/mo est.
- Entry price
- $13/mo (Lite)
- Free plan
- No (free trial)
- Automation
- Basic (Lite), Advanced (Essentials+)
- AU SMS
- No
- E-commerce
- Shopify, WooCommerce, Magento, Salesforce
- Est. monthly cost
- $55/mo
Mailchimp
$42/mo est.
- Entry price
- $13/mo (Essentials)
- Free plan
- Yes (250 contacts, 500 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- AU SMS
- No (US only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $42/mo
Klaviyo
$42/mo est.
- Entry price
- $20/mo (Email)
- Free plan
- Yes (250 profiles, 500 emails /mo)
- Automation
- Advanced (flows, triggers, predictive on every paid plan)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify (deep native), WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $42/mo
Common questions about Drip
The same questions Australian merchants ask before signing up.
Drip does not publish a standard rate in Australia. Pricing is quoted based on your business size, industry, and card mix. Request a quote on their site, or use our free fee calculator to compare against providers that do publish rates.
Contract terms for Drip are not publicly listed. Confirm with their sales team before signing.
Drip settlement times are not publicly listed.
Drip AMEX pricing in Australia is not publicly listed. Ask their sales team whether AMEX acceptance and rates are included.
Drip does not advertise least-cost routing for Australian merchants. If you take a lot of contactless debit, compare against providers that do support it on our comparison page.
Drip is best suited to e-commerce stores wanting klaviyo-style features without the klaviyo price. all features included on every plan. To see how it stacks up for your specific volume and card mix, try our free fee calculator.
We may earn a commission when you click through to Drip and sign up, where a commercial arrangement is in place. This never affects ranking, the data we publish, or the comparisons we make on this page. Read our terms for the full picture.
We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.
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Compare Drip
Compare Drip against every other Australian provider on price, contract terms, and features.