Drip
$54/mo est.
- Entry price
- $54/mo
- Free plan
- No (14-day trial)
- Automation
- Advanced (visual workflow builder on every plan)
- AU SMS
- Add-on (verify AU support)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $54/mo
Drip
E-commerce email marketing focused on revenue attribution and visual workflow automation, priced as a single all-in plan.
- Entry price
- $54/mo
- Free plan
- No (14-day trial)
- Integrations
- 100+
- AU SMS
- Add-on (verify AU support)
Best for
E-commerce stores wanting Klaviyo-style features without the Klaviyo price. All features included on every plan.
Pricing breakdown
All prices in AUDLast verified 31 May 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- All features included on every plan
- Strong e-commerce revenue attribution
- Visual workflow builder for automation
- SMS available as an add-on
Cons
- No free plan (14-day trial only)
- Higher entry price than rivals at 500 contacts
- No native landing pages
- Prices in USD
About Drip
Drip is built for e-commerce stores that want strong automation without paying Klaviyo prices. There is a single plan: every feature is included from day one, and price scales only by subscriber count.
The visual workflow builder and e-commerce focus rival Klaviyo, and SMS is available as an add-on. The lack of a free plan and the higher entry price at 500 subscribers make Drip a stronger fit once you are past the early stages.
Drip was founded in 2013 and is headquartered in Minneapolis, USA.
How Drip compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Campaign Monitor
$54/mo est.
- Entry price
- $18/mo (Lite)
- Free plan
- No (free trial)
- Automation
- Basic (Lite), Advanced (Essentials+)
- AU SMS
- No
- E-commerce
- Shopify, WooCommerce, Magento, Salesforce
- Est. monthly cost
- $54/mo
Mailchimp
$42/mo est.
- Entry price
- $16.18/mo (Essentials)
- Free plan
- Yes (250 contacts, 500 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- AU SMS
- No (US only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $42/mo
Klaviyo
$42/mo est.
- Entry price
- $28/mo (Email)
- Free plan
- Yes (250 profiles, 500 emails /mo)
- Automation
- Advanced (flows, triggers, predictive on every paid plan)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify (deep native), WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $42/mo
Common questions about Drip
The same questions Australian merchants ask before signing up.
Drip starts at $54/mo for a small contact list. Pricing scales by active subscriber count and all features are included on every plan, so there are no tiered feature gates.
No. Drip does not offer a free plan. A 14-day free trial is available that gives full access to the platform and its feature set before any payment is required.
Drip is built specifically for e-commerce. Every plan includes revenue attribution reporting, purchase-triggered automation flows, and deep integrations with Shopify, WooCommerce, BigCommerce, and Magento. The visual workflow builder lets stores build abandoned cart, post-purchase, and win-back sequences without coding.
All Drip plans include the full visual workflow builder with advanced triggers, conditions, and branching logic. There are no feature restrictions based on plan tier, which means a small store pays the same entry price as a larger one but without automation being locked away.
Drip offers SMS as an add-on, but Australian support should be verified directly with Drip before subscribing. The core product is email automation; SMS is a secondary channel.
No. Drip does not offer native landing pages. Stores that need dedicated landing page tools will need a separate integration such as Unbounce or a native page builder within their e-commerce platform.
Both platforms target e-commerce stores with advanced automation and revenue attribution. Klaviyo has a deeper Shopify integration and a free entry tier (up to a small contact limit), while Drip bundles all features into a single plan at a potentially lower starting cost for larger lists. Klaviyo offers more advanced predictive analytics; Drip is generally considered simpler to set up.
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