Klaviyo

The e-commerce specialist, deeply integrated with Shopify and built around predictive analytics and revenue attribution.

Entry price
$20/mo (Email)
Free plan
Yes (250 profiles, 500 emails /mo)
Integrations
350+
AU SMS
Yes (AU supported)

Best for

Shopify and e-commerce stores wanting deep platform integration and revenue attribution. Advanced automation included on every paid plan.

Pricing breakdown

Every fee we track, grouped by where it applies.

Last verified 26 May 2026.

Strengths and trade-offs

Pros

  • Best-in-class Shopify and e-commerce integration
  • Advanced automation included on every paid plan
  • Only charges for active profiles, not unsubscribed
  • AU SMS marketing supported natively

Cons

  • Pricing climbs quickly at 10K+ profiles
  • Free plan limited to 500 monthly emails
  • Overkill for non-e-commerce senders
  • Prices in USD

About Klaviyo

Klaviyo is the most deeply integrated email and SMS platform for e-commerce. Native Shopify, WooCommerce, BigCommerce, and Magento sync brings purchase history, browse data, and product catalogues into segmentation and automation.

All paid plans include the same advanced automation features (flows, predictive analytics, AI segments), so the only thing that scales with contact count is price. The free plan covers 250 active profiles, and Klaviyo only counts active profiles rather than all contacts, so suppressed and unengaged contacts do not push you into a higher tier.

Klaviyo was founded in 2012 and is headquartered in Boston, USA.

How Klaviyo compares

Side-by-side with the closest alternatives by estimated cost.

Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.

Klaviyo

$42/mo est.

Entry price
$20/mo (Email)
Free plan
Yes (250 profiles, 500 emails /mo)
Automation
Advanced (flows, triggers, predictive on every paid plan)
AU SMS
Yes (AU supported)
E-commerce
Shopify (deep native), WooCommerce, BigCommerce, Magento
Est. monthly cost
$42/mo

Mailchimp

$42/mo est.

Entry price
$13/mo (Essentials)
Free plan
Yes (250 contacts, 500 sends /mo)
Automation
Basic (Essentials), Advanced (Standard+)
AU SMS
No (US only)
E-commerce
Shopify, WooCommerce, BigCommerce, Magento
Est. monthly cost
$42/mo

Drip

$55/mo est.

Entry price
$39/mo
Free plan
No (14-day trial)
Automation
Advanced (visual workflow builder on every plan)
AU SMS
Add-on (verify AU support)
E-commerce
Shopify, WooCommerce, BigCommerce, Magento
Est. monthly cost
$55/mo

Campaign Monitor

$55/mo est.

Entry price
$13/mo (Lite)
Free plan
No (free trial)
Automation
Basic (Lite), Advanced (Essentials+)
AU SMS
No
E-commerce
Shopify, WooCommerce, Magento, Salesforce
Est. monthly cost
$55/mo

Common questions about Klaviyo

The same questions Australian merchants ask before signing up.

  • Klaviyo does not publish a standard rate in Australia. Pricing is quoted based on your business size, industry, and card mix. Request a quote on their site, or use our free fee calculator to compare against providers that do publish rates.

  • Contract terms for Klaviyo are not publicly listed. Confirm with their sales team before signing.

  • Klaviyo settlement times are not publicly listed.

  • Klaviyo AMEX pricing in Australia is not publicly listed. Ask their sales team whether AMEX acceptance and rates are included.

  • Klaviyo does not advertise least-cost routing for Australian merchants. If you take a lot of contactless debit, compare against providers that do support it on our comparison page.

  • Klaviyo is best suited to shopify and e-commerce stores wanting deep platform integration and revenue attribution. advanced automation included on every paid plan. To see how it stacks up for your specific volume and card mix, try our free fee calculator.

  • We may earn a commission when you click through to Klaviyo and sign up, where a commercial arrangement is in place. This never affects ranking, the data we publish, or the comparisons we make on this page. Read our terms for the full picture.

We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.

Work at Klaviyo? Claim this listing

Compare Klaviyo

Compare Klaviyo against every other Australian provider on price, contract terms, and features.

Klaviyo Fees and Review (Email Marketing, Australia 2026) · MerchantCompare