The e-commerce specialist, deeply integrated with Shopify and built around predictive analytics and revenue attribution.
Best for
Shopify and e-commerce stores wanting deep platform integration and revenue attribution. Advanced automation included on every paid plan.
Every fee we track, grouped by where it applies.
Klaviyo is the most deeply integrated email and SMS platform for e-commerce. Native Shopify, WooCommerce, BigCommerce, and Magento sync brings purchase history, browse data, and product catalogues into segmentation and automation.
All paid plans include the same advanced automation features (flows, predictive analytics, AI segments), so the only thing that scales with contact count is price. The free plan covers 250 active profiles, and Klaviyo only counts active profiles rather than all contacts, so suppressed and unengaged contacts do not push you into a higher tier.
Klaviyo was founded in 2012 and is headquartered in Boston, USA.
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Klaviyo
$42/mo est.
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$42/mo est.
AWeber
$40/mo est.
Drip
$54/mo est.
The same questions Australian merchants ask before signing up.
Klaviyo starts at $28/mo (Email) on the Email plan for a small number of active profiles. Pricing scales by active profile count; suppressed and unsubscribed contacts are excluded from billing, which can reduce costs for stores with large inactive lists.
Yes. Klaviyo offers a free plan for up to 250 active profiles. The free plan includes access to automation flows, segmentation, and core integrations, making it usable for very early-stage stores.
Klaviyo has a deep native Shopify integration that syncs real-time purchase data, browsing behaviour, and product catalogue information. This enables highly targeted flows such as abandoned cart, browse abandonment, post-purchase sequences, and predictive replenishment emails without manual data exports.
Advanced automation flows, predictive analytics, and AI-powered segmentation are included on every paid plan. Klaviyo can predict a customer's next purchase date, lifetime value, and churn risk, allowing stores to trigger relevant messages before a customer has shown explicit intent.
Yes. Klaviyo supports AU SMS marketing natively. Email and SMS can be managed within the same automation flows and segmentation rules, so messages across both channels stay coordinated.
Klaviyo bills by active profiles only. Contacts who have been suppressed or unsubscribed do not count toward your billed total. This is an important distinction from platforms that bill for all contacts including unsubscribed ones, and it can make Klaviyo more cost-effective for stores with large historical lists that have accumulated suppressions.
Both platforms target e-commerce stores and include email and AU SMS. Klaviyo is the more advanced option with deeper predictive analytics, a stronger Shopify integration, and broader third-party connections. Omnisend tends to cost less at mid-range contact counts and has pre-built e-commerce automation templates that are quicker to configure. For stores that need maximum data depth and custom flows, Klaviyo is the stronger choice.
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