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Campaign Monitor

Australian-founded email marketing with strong design tools and a reputation for high deliverability in the AU market.

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Entry price
$18/mo (Lite)
Free plan
No (free trial)
Integrations
250+
AU SMS
No

Best for

Australian businesses that prioritise deliverability and design quality. AU-founded with strong AU business-hours support.

Pricing breakdown

All prices in AUDLast verified 31 May 2026

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

  • AU-founded with strong AU deliverability
  • Design-focused with high-quality templates
  • AU business-hours support
  • Strong segmentation on Essentials and above

Cons

  • No SMS marketing
  • Lite plan has very limited automation
  • Pricing climbs steeply at 10K+ contacts
  • Prices in USD despite AU origin

About Campaign Monitor

Campaign Monitor was founded in Sydney in 2004 and remains one of the few email marketing platforms with strong Australian roots. The product focuses on design quality (drag-and-drop builder, beautiful templates) and the deliverability reputation in AU is among the strongest in the category.

The Lite plan is affordable for small senders and Essentials adds full automation. SMS is not supported, which is a notable gap given the Australian market.

Campaign Monitor was founded in 2004 and is headquartered in Sydney, Australia.

How Campaign Monitor compares

Side-by-side with the closest alternatives by estimated cost.

Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.

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Drip

$54/mo est.

Entry price
$54/mo
Free plan
No (14-day trial)
Automation
Advanced (visual workflow builder on every plan)
AU SMS
Add-on (verify AU support)
E-commerce
Shopify, WooCommerce, BigCommerce, Magento
Est. monthly cost
$54/mo
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Mailchimp logo

Mailchimp

$42/mo est.

Entry price
$16.18/mo (Essentials)
Free plan
Yes (250 contacts, 500 sends /mo)
Automation
Basic (Essentials), Advanced (Standard+)
AU SMS
No (US only)
E-commerce
Shopify, WooCommerce, BigCommerce, Magento
Est. monthly cost
$42/mo
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Klaviyo

$42/mo est.

Entry price
$28/mo (Email)
Free plan
Yes (250 profiles, 500 emails /mo)
Automation
Advanced (flows, triggers, predictive on every paid plan)
AU SMS
Yes (AU supported)
E-commerce
Shopify (deep native), WooCommerce, BigCommerce, Magento
Est. monthly cost
$42/mo
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Common questions about Campaign Monitor

The same questions Australian merchants ask before signing up.

  • Campaign Monitor starts at $18/mo (Lite) on the Lite plan for a small subscriber list. Pricing scales by the number of subscribed contacts, with costs rising steeply at higher tiers compared to some rivals.

  • No. Campaign Monitor does not have a free plan. A limited free sandbox is available that lets you test the platform by sending to up to five of your own addresses, but a paid plan is required for full campaign access.

  • Yes. Campaign Monitor was founded in Australia and continues to offer dedicated Australian business-hours support. It has a strong track record for deliverability in the Australian market and its terms reference compliance with Australian law.

  • Campaign Monitor has a high deliverability reputation, particularly for the Australian market. Its AU-origin infrastructure and long-standing relationships with local ISPs contribute to strong inbox placement for AU-addressed lists.

  • The Lite plan includes very limited automation. The Essentials plan and above unlock advanced multi-step journeys based on behavioural triggers such as opens, clicks, and custom events. A/B testing is available across all plans.

  • No. Campaign Monitor does not currently offer native SMS marketing. It is an email-only platform. Businesses that need combined email and SMS should consider alternatives with native AU SMS support.

  • Campaign Monitor is Australian-founded with strong AU deliverability and AU-hours support, while Mailchimp is a US platform with a broader integration ecosystem. Campaign Monitor is design-focused with high-quality templates, whereas Mailchimp offers a more beginner-friendly interface and a free entry tier. Both bill by contact count.

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Compare Campaign Monitor

Compare Campaign Monitor against every other Australian provider on price, contract terms, and features.

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