Salesforce

The most powerful and customisable CRM on the market, built for teams that need depth and are ready to invest in it.

Per user
$35/user/mo (Starter Suite)
Free tier
No
Integrations
5,000+
Onboarding
None

Best for

Mid-market and enterprise teams needing maximum customisation. The most powerful CRM available, with the highest total cost of ownership.

Pricing breakdown

Every fee we track, grouped by where it applies.

Last verified 25 May 2026.

Strengths and trade-offs

Pros

  • Unmatched customisation and configurability
  • Largest marketplace with 5,000+ apps on AppExchange
  • Powerful automation, reporting, and Einstein AI
  • Scales to the largest and most complex teams

Cons

  • Steep learning curve and setup complexity
  • Highest total cost of ownership
  • Many capabilities require paid add-ons or separate products
  • Implementation often needs a consultant

About Salesforce

Salesforce is the market leader and the most configurable CRM available. Almost any sales process, automation, or report can be built, and the AppExchange marketplace offers more integrations than any rival.

That power comes with complexity and cost. Most teams need help to implement it well, many capabilities are sold as separate products or add-ons, and the total cost of ownership is the highest in this comparison.

Salesforce was founded in 1999 and is headquartered in San Francisco, USA.

How Salesforce compares

Side-by-side with the closest alternatives by estimated cost.

Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.

Salesforce

$175/mo est.

Per user
$35/user/mo (Starter Suite)
Free tier
No
Marketing automation
Add-on (Marketing Cloud)
Integrations
5,000+
Pipeline
Yes
Est. monthly cost
$175/mo

Insightly

$203/mo est.

Per user
$41/user/mo (Plus)
Free tier
Yes (2 users)
Marketing automation
Add-on
Integrations
250+
Pipeline
Yes
Est. monthly cost
$203/mo

Pipedrive

$114/mo est.

Per user
$23/user/mo (Essential)
Free tier
No
Marketing automation
Advanced+
Integrations
400+
Pipeline
Yes (best-in-class)
Est. monthly cost
$114/mo

Monday CRM

$84/mo est.

Per user
$17/seat/mo (Basic)
Free tier
No
Marketing automation
Pro+
Integrations
200+
Pipeline
Yes
Est. monthly cost
$84/mo

Common questions about Salesforce

The same questions Australian merchants ask before signing up.

  • Salesforce does not publish a standard rate in Australia. Pricing is quoted based on your business size, industry, and card mix. Request a quote on their site, or use our free fee calculator to compare against providers that do publish rates.

  • Contract terms for Salesforce are not publicly listed. Confirm with their sales team before signing.

  • Salesforce settlement times are not publicly listed.

  • Salesforce AMEX pricing in Australia is not publicly listed. Ask their sales team whether AMEX acceptance and rates are included.

  • Salesforce does not advertise least-cost routing for Australian merchants. If you take a lot of contactless debit, compare against providers that do support it on our comparison page.

  • Salesforce is best suited to mid-market and enterprise teams needing maximum customisation. the most powerful crm available, with the highest total cost of ownership. To see how it stacks up for your specific volume and card mix, try our free fee calculator.

  • We may earn a commission when you click through to Salesforce and sign up, where a commercial arrangement is in place. This never affects ranking, the data we publish, or the comparisons we make on this page. Read our terms for the full picture.

We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.

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