Insightly
$202/mo est.
- Per user
- $40/user/mo (Plus)
- Free tier
- Yes (2 users)
- Marketing automation
- Add-on
- Integrations
- 250+
- Pipeline
- Yes
- Est. monthly cost
- $202/mo
Insightly
CRM combined with project management, Australian-founded, with a free plan for very small teams.
- Per user
- $40/user/mo (Plus)
- Free tier
- Yes (2 users)
- Integrations
- 250+
- Onboarding
- None
Best for
Service businesses wanting CRM combined with project management. Australian-founded, with a free plan for 2 users.
Pricing breakdown
All prices in AUDLast verified 31 May 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- CRM and project management in one tool
- Australian-founded heritage
- Free plan for up to 2 users
- Good fit for service and project-based businesses
Cons
- Higher per-user price than rivals at the Plus tier
- Marketing automation is a separate paid add-on
- Limited AI features
- Prices in USD
About Insightly
Insightly pairs CRM with project management, which suits service and project-based businesses that want to track a deal from first contact through to delivery in one tool. It was founded in Australia before moving its headquarters to the United States.
A free plan covers up to two users for trialling, but the entry paid tier is priced higher per user than several rivals, marketing automation is a separate paid add-on, and AI features are limited. Prices are set in US dollars.
Insightly was founded in 2009 and is headquartered in San Francisco, USA.
How Insightly compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
Salesforce
$174/mo est.
- Per user
- $35/user/mo (Starter Suite)
- Free tier
- No
- Marketing automation
- Add-on (Marketing Cloud)
- Integrations
- 5,000+
- Pipeline
- Yes
- Est. monthly cost
- $174/mo
Pipedrive
$114/mo est.
- Per user
- $23/user/mo (Essential)
- Free tier
- No
- Marketing automation
- Advanced+
- Integrations
- 400+
- Pipeline
- Yes (best-in-class)
- Est. monthly cost
- $114/mo
Zoho CRM
$110/mo est.
- Per user
- $22/user/mo (Standard)
- Free tier
- Yes (3 users)
- Marketing automation
- Professional+
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- $110/mo
Common questions about Insightly
The same questions Australian merchants ask before signing up.
Insightly starts at $40/user/mo (Plus) on the Plus plan, billed annually. There is also a free plan available for up to 2 users, though it is limited in features. No onboarding fee applies on entry plans.
Yes. Insightly offers a free plan for up to 2 users. The free tier includes basic contact and lead management but excludes workflow automation, mass emailing, and advanced reporting. It suits very small teams who want to evaluate the platform without a time limit.
Insightly combines CRM with native project management. You can track a deal through close and then convert it into a project, assigning tasks, milestones, and Gantt charts, all within the same platform. This is a genuine differentiator for service businesses, agencies, and consultancies where the sale leads directly into a delivery phase.
Marketing automation is available as a separate paid add-on called Insightly Marketing, not included in the core CRM plans. If email marketing automation is central to your needs, factor the add-on cost into your comparison, as it will increase the total monthly outlay beyond the headline per-user rate.
Insightly connects with more than 250 tools including Gmail, Outlook, Google Drive, Slack, Mailchimp, QuickBooks, Xero, and Zapier. The integration library covers common business tools and the Zapier connection extends reach to thousands of additional apps.
HubSpot has a broader free plan with unlimited users and a much larger integration ecosystem. Insightly's advantage is the built-in project management module, which HubSpot does not offer natively. Insightly also has Australian-founded heritage, though both products are available globally. For small businesses whose work involves delivery projects after the sale, Insightly is worth evaluating alongside HubSpot.
Insightly was founded in Australia and has a long history with Australian SMBs and service businesses. It is available globally and supports the types of project-based workflows common in professional services. Prices are in USD, so check the comparison table for current AUD-converted figures.
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