ActiveCampaign

ActiveCampaign is priced per contact, not per user, so you can add team members without paying more. The Starter plan begins at a base monthly fee that covers up to 1,000 (Starter) contacts. Costs increase as your contact list grows through published tiers, and there is no limit on the number of users on any paid plan.

ActiveCampaign does not have a free plan. A 14-day trial is available across all plans so you can test the full feature set before subscribing. Paid plans are billed monthly or annually, with annual billing offering a discount.

ActiveCampaign combines a sales CRM with what is widely considered best-in-class email marketing automation. Where most CRMs bolt on basic email tools, ActiveCampaign was built automation-first: multi-step visual workflows, predictive sending, lead scoring, and conditional logic are all native. The trade-off is that the pure sales CRM pipeline is lighter than dedicated tools such as Pipedrive.

ActiveCampaign connects with more than 870 tools including Gmail, Outlook, Shopify, WooCommerce, Salesforce, Zapier, and most popular accounting and e-commerce platforms. This is one of the broader integration libraries in the CRM category and covers both sales and marketing use cases.

Per-contact pricing means your monthly cost scales directly with list size. A business that actively grows its database can see costs increase quickly even without adding new team members. The upside is that extra users never increase your bill. It is worth auditing your contact list regularly to remove inactive contacts and keep costs down.

ActiveCampaign is generally rated higher for marketing automation depth. Its visual workflow builder, conditional branching, and predictive AI features are more advanced than HubSpot at comparable price points. HubSpot has the edge on all-in-one platform breadth, a free starting plan, and a larger app ecosystem. Teams whose primary need is sophisticated email automation will find ActiveCampaign the stronger tool.

ActiveCampaign is available to Australian businesses and is used by many local SMBs and marketing teams. Note that plans are priced in USD, so AUD costs will vary with the exchange rate. The comparison table shows current AUD-converted figures based on the latest rate.