ActiveCampaign

ActiveCampaign is priced per contact, not per user, so you can add team members without paying more. The Starter plan begins at a base monthly fee that covers up to 1,000 (Starter) contacts. Costs increase as your contact list grows through published tiers, and there is no limit on the number of users on any paid plan.

ActiveCampaign does not have a free plan. A 14-day trial is available across all plans so you can test the full feature set before subscribing. Paid plans are billed monthly or annually, with annual billing offering a discount.

ActiveCampaign combines a sales CRM with what is widely considered best-in-class email marketing automation. Where most CRMs bolt on basic email tools, ActiveCampaign was built automation-first: multi-step visual workflows, predictive sending, lead scoring, and conditional logic are all native. The trade-off is that the pure sales CRM pipeline is lighter than dedicated tools such as Pipedrive.

ActiveCampaign connects with more than 870 tools including Gmail, Outlook, Shopify, WooCommerce, Salesforce, Zapier, and most popular accounting and e-commerce platforms. This is one of the broader integration libraries in the CRM category and covers both sales and marketing use cases.

Per-contact pricing means your monthly cost scales directly with list size. A business that actively grows its database can see costs increase quickly even without adding new team members. The upside is that extra users never increase your bill. It is worth auditing your contact list regularly to remove inactive contacts and keep costs down.

ActiveCampaign is generally rated higher for marketing automation depth. Its visual workflow builder, conditional branching, and predictive AI features are more advanced than HubSpot at comparable price points. HubSpot has the edge on all-in-one platform breadth, a free starting plan, and a larger app ecosystem. Teams whose primary need is sophisticated email automation will find ActiveCampaign the stronger tool.

ActiveCampaign is available to Australian businesses and is used by many local SMBs and marketing teams. Note that plans are priced in USD, so AUD costs will vary with the exchange rate. The comparison table shows current AUD-converted figures based on the latest rate.

ActiveCampaign starts at $23/mo (Starter) on the Starter plan. Pricing scales by contact count, so the monthly fee rises as your list grows. There is no free plan, only a 14-day trial.

No. ActiveCampaign does not offer a free plan. You can try the platform with a 14-day free trial, after which a paid subscription is required.

The Starter plan includes basic automation workflows. The Plus plan and above unlock advanced multi-step automations, conditional logic, and goal-based sequences. Predictive sending, which uses AI to determine the best send time per contact, is available on higher tiers.

ActiveCampaign has a very high deliverability reputation, with independent test results consistently above 90%. The platform enforces strict list-hygiene practices and requires confirmed opt-in for new accounts, which helps maintain strong sender reputation across its shared infrastructure.

Yes. ActiveCampaign supports AU SMS marketing natively and its consent tools comply with the Australian Spam Act. Support is available 24/7 via chat and email. Note that prices are billed in USD, so the AUD cost fluctuates with the exchange rate.

ActiveCampaign offers more powerful marketing automation and a built-in CRM, while Mailchimp has a more familiar interface and a free entry tier. ActiveCampaign charges only for active contacts across users on the account (extra users cost nothing), whereas Mailchimp counts all contacts including unsubscribed ones toward your billing limit.

Yes. ActiveCampaign connects natively with Shopify, WooCommerce, BigCommerce, and Magento, enabling purchase-triggered automations, abandoned cart sequences, and revenue attribution reporting on Plus and above.