Insightly logo

Insightly

CRM combined with project management, Australian-founded, with its free plan now discontinued.

Best for

Service businesses wanting CRM combined with project management. Australian-founded, though its free plan was discontinued in October 2024.

Per user
$41/user/mo (Plus)
Free tier
No
Integrations
250+
Onboarding
None
Compare all crm software

Pricing breakdown

All prices in AUDPrices checked

Every fee we track, grouped by where it applies.

How Insightly compares

All prices in AUDPrices checked

Side-by-side with the closest alternatives by estimated cost.

Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.

Salesforce logo

Salesforce

$175/mo est.

Per user
$35/user/mo (Starter Suite)
Free tier
No
Marketing automation
Add-on (Marketing Cloud)
Integrations
5,000+
Pipeline
Yes
Est. monthly cost
$175/mo
Copper logo

Copper

$160.30/mo est.

Per user
$33/user/mo (Basic)
Free tier
No
Marketing automation
Professional+
Integrations
100+ (Google focus)
Pipeline
Yes
Est. monthly cost
$160.30/mo
HubSpot logo

HubSpot

$155/mo est.

Per user
$31/seat/mo (Starter)
Free tier
Yes (2 users, 1,000 contacts)
Marketing automation
Yes (Starter+)
Integrations
1,000+
Pipeline
Yes
Est. monthly cost
$155/mo

Common questions about Insightly for crm software

The same questions Australian merchants ask before signing up.

  • Insightly starts at $41/user/mo (Plus) on the Plus plan, billed annually. Its free plan was discontinued in October 2024, so Plus is the entry point. No onboarding fee applies on entry plans.

  • No. Insightly's free tier is No. A free trial is available so you can evaluate the platform, including its built-in project management module, before committing to a paid plan.

  • Insightly combines CRM with native project management. You can track a deal through close and then convert it into a project, assigning tasks, milestones, and Gantt charts, all within the same platform. This is a genuine differentiator for service businesses, agencies, and consultancies where the sale leads directly into a delivery phase.

  • Marketing automation is available as a separate paid add-on called Insightly Marketing, not included in the core CRM plans. If email marketing automation is central to your needs, factor the add-on cost into your comparison, as it will increase the total monthly outlay beyond the headline per-user rate.

  • Insightly connects with more than 250 tools including Gmail, Outlook, Google Drive, Slack, Mailchimp, QuickBooks, Xero, and Zapier. The integration library covers common business tools and the Zapier connection extends reach to thousands of additional apps.

  • HubSpot has a free plan for up to 2 users (Insightly discontinued its free plan in October 2024) and a much larger integration ecosystem. Insightly's advantage is the built-in project management module, which HubSpot does not offer natively. Insightly also has Australian-founded heritage, though both products are available globally. For small businesses whose work involves delivery projects after the sale, Insightly is worth evaluating alongside HubSpot.

  • Insightly was founded in Australia and has a long history with Australian SMBs and service businesses. It is available globally and supports the types of project-based workflows common in professional services. Prices are in USD, so check the comparison table for current AUD-converted figures.

Strengths and trade-offs

Pros

  • CRM and project management in one tool
  • Australian-founded heritage
  • Good fit for service and project-based businesses
  • Established platform with a large feature set

Cons

  • Higher per-user price than rivals at the Plus tier
  • Free plan discontinued in October 2024
  • Marketing automation is a separate paid add-on
  • Prices in USD

About Insightly

Insightly pairs CRM with project management, which suits service and project-based businesses that want to track a deal from first contact through to delivery in one tool. It was founded in Australia before moving its headquarters to the United States.

Its free plan was discontinued in October 2024, the entry paid tier is priced higher per user than several rivals, marketing automation is a separate paid add-on, and AI features are limited. Prices are set in US dollars.

Insightly was founded in 2009 and is headquartered in San Francisco, USA.

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