HubSpot
$0/mo est.
- Per user
- $31/seat/mo (Starter)
- Free tier
- Yes (2 users, 1,000 contacts)
- Marketing automation
- Yes (Starter+)
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- $0/mo
HubSpot
HubSpot is a CRM and marketing platform with a genuinely free tier, built-in email marketing and a large app ecosystem, designed to scale from startup to enterprise.
Best for
Businesses wanting a free CRM and email marketing starting point with room to grow, accepting a steep price jump at the Professional tier.
A CRM with a free tier, deal pipelines, email tracking and phone integration, with workflow and marketing automation on paid plans, sold per seat with no platform fee.
- Per user
- $31/seat/mo (Starter)
- Free tier
- Yes (2 users, 1,000 contacts)
- Integrations
- 1,000+
- Onboarding
- None (Starter)
Current offer
HubSpot deal: 65% off Starter
A limited-time discount on HubSpot's Starter plans, shown on HubSpot's own pricing page as 65% off for new customers. It applies to the Starter tier only, not Professional or Enterprise. HubSpot publishes no end date, so check the discounted price at checkout.
How HubSpot compares
All prices in AUDPrices checked
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 2 users and 1,000 contacts, using each free plan where it fits.
Zoho CRM
$0/mo est.
- Per user
- $22/user/mo
- Free tier
- Yes (3 users, 5,000 contacts)
- Marketing automation
- Professional+
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- $0/mo
Freshsales
$30/mo est.
- Per user
- $15/user/mo
- Free tier
- No
- Marketing automation
- Yes (Growth+)
- Integrations
- 200+
- Pipeline
- Yes
- Est. monthly cost
- $30/mo
Pipedrive
$38/mo est.
- Per user
- $19/user/mo (Lite)
- Free tier
- No
- Marketing automation
- Growth+
- Integrations
- 400+
- Pipeline
- Yes (best-in-class)
- Est. monthly cost
- $38/mo
HubSpot head-to-head comparisons
See how HubSpot compares to others like ActiveCampaign and Pipedrive on price, contract terms and features, side by side.
Common questions about HubSpot for CRM software
The same questions Australian merchants ask before signing up.
Yes. HubSpot's free CRM is permanently free with no time limit. The free plan is Yes (2 users, 1,000 contacts) and includes contact and deal management, email tracking, meeting scheduling, live chat, and basic reporting. It is not a trial and does not require a credit card to start.
HubSpot Starter begins at $31/seat/mo (Starter), billed annually. There is no monthly base fee on the Starter plan and no mandatory onboarding fee at that tier. Costs rise significantly at the Professional tier, which also carries a mandatory onboarding fee. Check the comparison table for current AUD figures across all plans.
HubSpot's free plan is Yes (2 users, 1,000 contacts). Its paid plan raises the ceiling to 25,000 (Starter), with additional blocks billed as your list grows. The contact limit becomes relevant once you start sending bulk emails or running automated marketing campaigns rather than plain sales outreach.
HubSpot charges no onboarding fee on the Starter plan. From the Professional tier upward, a mandatory onboarding fee applies. This is a common point of surprise for buyers moving up from Starter. The fee covers guided onboarding with HubSpot's team and is charged once at the start of the Professional subscription.
HubSpot connects with more than 1,000 tools via the HubSpot App Marketplace, making it one of the largest integration ecosystems in the CRM category. Key connections include Gmail, Outlook, Slack, Shopify, Xero, QuickBooks, Salesforce, and most major marketing and e-commerce platforms.
HubSpot is generally easier to set up and use, with a free starting plan and a shallower learning curve. Salesforce offers deeper customisation, more powerful reporting, and scales better for large enterprise deployments, but it carries a higher total cost of ownership and typically requires more time and expertise to implement. HubSpot is the more practical choice for SMBs; Salesforce is better suited to mid-market and enterprise teams with complex CRM requirements.
HubSpot is widely used by Australian businesses from startups to mid-market companies. The free plan makes it risk-free to start. The main consideration is the sharp price jump from Starter to Professional, which can catch growing teams off guard. If your team needs advanced automation, reporting, or the full Marketing Hub, build the Professional cost into your budget from the outset.
Email marketing through Marketing Hub, sold per seat with marketing contacts billed in blocks above the included allowance, with free marketing tools, landing pages, forms and A/B testing.
- Entry price
- $31/seat/mo (Starter)
- Free plan
- Yes (free marketing tools, up to 2 users)
- Integrations
- 1,000+
- AU SMS
- No
Current offer
HubSpot deal: 65% off Starter
A limited-time discount on HubSpot's Starter plans, shown on HubSpot's own pricing page as 65% off for new customers. It applies to the Starter tier only, not Professional or Enterprise. HubSpot publishes no end date, so check the discounted price at checkout.
How HubSpot compares
All prices in AUDPrices checked
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
HubSpot
$31/mo est.
- Entry price
- $31/seat/mo (Starter)
- Free plan
- Yes (free marketing tools, up to 2 users)
- Automation
- Basic (Starter), Advanced omni-channel (Professional+)
- AU SMS
- No
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $31/mo
AWeber
$29.03/mo est.
- Entry price
- $17/mo (Lite)
- Free plan
- No (14-day trial)
- Automation
- Basic (Lite), Advanced (Plus)
- AU SMS
- No (3rd-party integrations only)
- E-commerce
- Shopify, WooCommerce, BigCommerce
- Est. monthly cost
- $29.03/mo
Omnisend
$27.87/mo est.
- Entry price
- $22/mo (Standard)
- Free plan
- Yes (250 contacts, 500 emails, 60 SMS /mo)
- Automation
- Advanced (Pro); Basic (Standard)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $27.87/mo
Mailchimp
$37.63/mo est.
- Entry price
- $18/mo (Essentials)
- Free plan
- Yes (250 contacts, 500 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- AU SMS
- Yes (AU SMS, paid add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $37.63/mo
Strengths and trade-offs
Pros
- Free CRM for up to 2 users and 1,000 contacts
- Largest integration ecosystem with 1,000+ apps
- Sales, marketing, and service tools in one platform
- Polished interface that is quick to learn
Cons
- Pricing jumps sharply from Starter to Professional
- Mandatory onboarding fees on Professional and above
- Marketing contact limits can add hidden costs as you scale
- Most advanced features sit in the expensive tiers
About HubSpot
HubSpot started as a marketing tool and grew into a full customer platform covering sales, marketing, and service. Its free CRM is one of the more generous on the market, covering up to 2 users and 1,000 contacts, which makes it a common starting point for businesses moving off spreadsheets.
The catch is the jump to paid tiers. Starter is affordable per seat, but Professional is several times the price and adds a mandatory one-time onboarding fee. Businesses that outgrow Starter often feel the pinch at that step.
HubSpot was founded in 2006 and is headquartered in Cambridge, USA.
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