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Wix

Wix is a beginner-friendly website builder and online store platform with an AI site generator, billed in Australian dollars including GST.

Best for

Beginners and small businesses wanting an easy builder with local billing.

An online store on the Wix builder with abandoned cart recovery, dropshipping and multi-channel selling through apps, Wix Payments and Wix POS integration, with no platform transaction fee.

Entry plan
$42/mo (Core)
Tx fee
0%
Free themes
900+
Apps
500+ apps
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Current offer

Wix deal: 10% off 1st year

10% off any yearly Premium plan with code TAKE10 at checkout, for first-time upgrades and for the first year only. Wix Studio plans are excluded. The code is published openly on wix.com/promo-code/coupons.

Use codeat checkout

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How Wix compares

All prices in AUDPrices checked

Side-by-side with the closest alternatives by estimated cost.

Subscription plus hosting estimate for self-hosted platforms. Payment processing not included.

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Webflow logo

Webflow

$370.42/mo est.

Entry plan
$40/mo (Standard, annual)
Tx fee
2% (Standard), 0% (Plus+)
Free themes
Hundreds (community + Marketplace)
Apps
Webflow Marketplace (apps + integrations)
Support
Help center, support portal, Webflow University
Est. monthly cost
$370.42/mo
View details

Wix head-to-head comparisons

See how Wix compares to others like Squarespace on price, contract terms and features, side by side.

Common questions about Wix for e-commerce platforms

The same questions Australian merchants ask before signing up.

  • Selling on Wix requires at least the Core plan at $42/mo (Core) (annual billing). The Business plan is $55/mo (Business) and the Business Elite plan is $199/mo (Business Elite). The free Wix plan does not include e-commerce features.

  • Wix charges 0% platform transaction fees on its e-commerce plans. You pay only the processing fee set by your chosen payment gateway, such as Wix Payments or a third-party provider.

  • The online card rate is 1.9% + $0.30 (Wix Payments) per transaction. This rate applies when Australian merchants use the built-in Wix Payments gateway.

  • Yes. Wix uses a drag-and-drop visual builder and requires no coding. It is one of the most accessible e-commerce builders available, with over 900 templates and an AI site setup assistant. The trade-off is that the template cannot be changed after you publish, so choosing the right design upfront matters.

  • Wix works well for small to medium-sized stores. For very large catalogues, advanced B2B workflows, or high-volume operations, a dedicated e-commerce platform such as Shopify or BigCommerce may offer better scalability.

  • Both are beginner-friendly hosted builders. Wix offers more design flexibility and a larger app marketplace. Squarespace is known for superior template aesthetics and stronger blogging and content tools. Squarespace Commerce plans also charge 0% transaction fees, matching Wix on that point.

Strengths and trade-offs

Pros

  • Very easy drag-and-drop builder
  • AI generator produces a starter site from a prompt
  • Native AUD billing with GST included
  • 900+ templates and a large app market

Cons

  • One plan covers one site only
  • Free plan has no custom domain and shows Wix ads
  • Less scalable for large stores
  • Template cannot be changed after publishing

About Wix

Wix is a hosted website builder with a drag-and-drop editor and an AI generator that can produce a starter site from a few prompts, which makes it one of the easiest ways to get online. It bills Australian customers in AUD with GST included, rather than converting from US dollars. The paid range runs Light, Core, Business and Business Elite, and selling online requires Core or above.

With 900+ templates and a large app market it is friendly for beginners, though it is less scalable than Shopify for large catalogues and a template cannot be changed after publishing without rebuilding. The free plan does publish a live site, but on a Wix subdomain with Wix ads, so most businesses will need a paid plan for their own domain. Note too that a plan covers a single site, so running several sites means paying for several plans.

Wix was founded in 2006 and is headquartered in Tel Aviv, Israel.

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