Durable or Wix: which suits an Australian service business?
Pick Durable if your site exists to win enquiries you invoice after the job: it generates the site from a prompt, bundles a basic CRM and invoicing, and bills month to month in US dollars with no contract. Pick Wix if you sell online, or will, or may need a login or database later: it bills a year up front in Australian dollars, GST included.
Durable sells a flat US-dollar monthly bill for a site plus the business tools around it; Wix sells a year in Australian dollars for a site that can grow into a store or an app. Neither lets you take the site with you when you leave.
Plans and pricing checked October 2026, and every figure below is read live from our pricing database and checked against each vendor's own pricing page. The full table and buyer's guide rank on published prices only. We may earn a commission if you buy through our links; it never changes the order.
Durable vs Wix pricing: a monthly US-dollar bill against a year paid up front
Durable's entry paid plan is $35/mo (Launch). Its billing basis is listed as True monthly and its contract as None: you pay for the months you use and stop when you like. An annual term exists at a discount; the figure we store is the month-to-month rate. It prices in US dollars (local pricing: No, US dollars only), so the Australian figure above is converted at a recorded exchange rate and moves with the dollar.
Wix's entry paid plan is $21/mo (Light), billed Annual only (contract: Annual, paid in full up front). Its plans page has no monthly option, so the monthly figure is the annual rate divided out and the bill lands once a year. Its local pricing row reads Yes, genuine AUD including GST: the number on the plans page is the number on your statement.
Neither adds a usage meter: Durable's pricing model is listed as Flat plan price and Wix's as Flat plan price. What differs is term and currency: a season on Durable costs the months you used, a season on Wix costs the year, and only Wix tells you the bill in Australian dollars in advance. Set Websites and Users to your real counts in the calculator above, and leave Own domain on Yes if you trade under your own name.
Who each one is built for
Durable's AI row reads Generates a site plus CRM, invoicing and AI content tools, and its integrations are listed as Built-in CRM and invoicing, limited third-party. Describe your trade, get a site, and find a customer list and invoicing already attached. Its templates row reads AI-generated, limited manual control and design import is No, so you steer a generator rather than arrange a page.
Wix's AI row reads Generates a templated site from a prompt. Under it sits a conventional builder: 900+ templates, a design import row of Figma import (Wix Studio), and integrations listed as App Market (500+), Stripe, APIs. The AI gives you a first draft; then you are in an editor with an app marketplace beside it.
Neither lets you choose the model it runs on (Durable: Proprietary; Wix: OpenAI (ChatGPT) + DALL-E). When the vendor swaps models, your output changes and you are not asked.
A service site or an online store
This question decides the matchup before price does. Durable's online store row reads No, on every plan. Wix's reads Core and above, which is a price as much as a feature: the store is not on Wix's entry paid plan, so selling moves you up a rung. Set Sell online? to Yes in the calculator and watch: Durable drops out and Wix's estimate rises. If the store is the point of the site, our Wix vs Squarespace comparison is the page to read next.
The backend draws the second line. Durable's is No app backend (site plus basic CRM and invoicing): pages and the tools behind them, nothing with a login. Wix's is Yes, via Velo (database, auth, backend code), so a members' area, a database or server code can be built if you or a developer go that far. Irrelevant for a plumber whose site exists to make the phone ring; decisive for a business whose site will one day take bookings with accounts behind them, because it saves a rebuild later. Both include hosting (Durable: Yes; Wix: Yes).
Free plans, your own domain and one site per plan
Both free plans stop short of what a business needs. Durable's free plan row reads Yes, but owner-only with no custom domain, and a custom domain arrives on Launch and above. Wix's free plan row reads Yes, publishes live on a wixsite.com subdomain with Wix branding, and its custom domain row reads Paid plans only (Light and above). Free is for trying the tool; the first paid rung buys the domain, the one asset here that moves with you.
Both price per website: Durable allows 1 per subscription and Wix 1 per plan, so a second site is a second plan. If you trade under one name and run a side brand under another, set Websites to the real count rather than reading the entry price as your price.
Neither exports the site (Durable: No; Wix: No), so leaving means rebuilding: an afternoon for a brochure site, far more if the site becomes the business.
AI limits, team seats and support
Durable publishes its AI allowance per plan: 10 AI chats/mo (Free), 1,000 (Launch), unlimited (Grow). Wix's AI usage row reads Not published as a numeric limit, so treat its AI as a plan feature and ask what fair use means. Building is describe, look, describe again, so read Durable's allowance before you choose a rung.
Seats show the shape of Wix's ladder. Durable's team members are Owner only on Free, unlimited on Grow. Wix's are 2 (Light) to 100 (Business Elite), hard caps: logins are fixed by the plan, so set Users to everyone who will touch the site, including whoever updates the prices and photos.
Storage is Not published for Durable and 2GB (Light) for Wix. Support is Help centre (Free), priority live chat (Launch) on Durable and 24/7 chat and callback on Wix.
Durable vs Wix in Australia: GST, currency and your ABN
Wix prices in Australian dollars with GST inside, so the figure on its plans page is the figure on your statement. Durable bills in US dollars: the Australian figure in the table is a conversion at a recorded rate, your bank's rate on the day sets the actual charge, and your card issuer may add a foreign transaction fee. An overseas supplier may charge GST unless you give it your ABN and tell it you are GST registered, so check each invoice before you claim a credit on your BAS.
A site on a vendor subdomain, carrying Wix's branding in Wix's case, is not a site you put on a quote beside your ABN; both move you to your own domain on the first paid rung. Make sure you are the named registrant and can get the transfer code on request, because the domain is portable and the site is not.
Durable keeps enquiries and invoices inside the website subscription, which is convenient for a sole trader and worth a thought under the Privacy Act: your customer list lives with your website vendor, so get an export before you rely on it and say where the data sits in your privacy policy.
The verdict
Answer one question: does the money arrive by invoice after the job, or at a checkout on the site? Invoice: choose Durable, cancel in any month, and know how many AI chats you are buying. Checkout, or a login or database within reach: choose Wix and budget a year in Australian dollars. One tie-breaker: if several people will edit the site, read Wix's team members row before you commit.