E-commerce email and SMS combined in one platform, with pre-built automation flows for online stores.
Best for
E-commerce stores wanting email and AU SMS in one platform. Pre-built automation flows and lower cost than Klaviyo.
Every fee we track, grouped by where it applies.
Last verified 26 May 2026.
Omnisend competes directly with Klaviyo for e-commerce email and SMS, with a stronger focus on pre-built automation flows that work out of the box. Native Shopify, WooCommerce, BigCommerce, and Magento integration brings store data into segmentation and triggers.
The free plan covers 250 contacts and 500 emails per month with 60 free SMS credits, the Standard plan adds basic automation, and the Pro plan unlocks unlimited emails, advanced automation, and bundled SMS credits.
Omnisend was founded in 2014 and is headquartered in London, UK.
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Omnisend
$28/mo est.
ActiveCampaign
$21/mo est.
MailerLite
$21/mo est.
Mailchimp
$42/mo est.
The same questions Australian merchants ask before signing up.
Omnisend does not publish a standard rate in Australia. Pricing is quoted based on your business size, industry, and card mix. Request a quote on their site, or use our free fee calculator to compare against providers that do publish rates.
Contract terms for Omnisend are not publicly listed. Confirm with their sales team before signing.
Omnisend settlement times are not publicly listed.
Omnisend AMEX pricing in Australia is not publicly listed. Ask their sales team whether AMEX acceptance and rates are included.
Omnisend does not advertise least-cost routing for Australian merchants. If you take a lot of contactless debit, compare against providers that do support it on our comparison page.
Omnisend is best suited to e-commerce stores wanting email and au sms in one platform. pre-built automation flows and lower cost than klaviyo. To see how it stacks up for your specific volume and card mix, try our free fee calculator.
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