E-commerce email and SMS combined in one platform, with pre-built automation flows for online stores.
Best for
E-commerce stores wanting email and AU SMS in one platform. Pre-built automation flows and lower cost than Klaviyo.
Every fee we track, grouped by where it applies.
Omnisend competes directly with Klaviyo for e-commerce email and SMS, with a stronger focus on pre-built automation flows that work out of the box. Native Shopify, WooCommerce, BigCommerce, and Magento integration brings store data into segmentation and triggers.
The free plan covers 250 contacts and 500 emails per month with 60 free SMS credits, the Standard plan adds basic automation, and the Pro plan unlocks unlimited emails, advanced automation, and bundled SMS credits.
Omnisend was founded in 2014 and is headquartered in London, UK.
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
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The same questions Australian merchants ask before signing up.
Omnisend starts at $22/mo (Standard) on the Standard plan for a small contact list. A free plan is also available. Standard plan pricing scales by contact count; the Pro plan adds higher send volumes and additional SMS credits.
The free plan supports up to 250 contacts and includes a monthly email send allowance, a small bundle of SMS credits, and access to core automation and segmentation features. Omnisend's free plan is notable for including SMS credits and round-the-clock support, which is uncommon among free email marketing tiers.
Omnisend is built exclusively for e-commerce and ships with pre-built automation workflows for the most common store scenarios: abandoned cart, welcome series, post-purchase follow-up, and browse abandonment. These can be activated with minimal configuration, which reduces setup time compared to building equivalent flows from scratch in a general-purpose tool.
Yes. Omnisend supports AU SMS marketing natively. Email and SMS campaigns can be coordinated within the same automation flows. Note that as of May 2026, SMS is available as a credits-based add-on for new Pro subscribers rather than being bundled into the plan price as it was previously.
Omnisend counts all contacts in your account toward billing, including contacts who have interacted with a store (for example via a pop-up) but have not formally subscribed to email marketing. Businesses importing only opted-in email subscribers should not be significantly affected, but stores syncing all store contacts automatically may see a higher billable count than expected.
Omnisend is purpose-built for e-commerce with pre-built automation flows and native AU SMS, while Mailchimp is a general-purpose platform with broader brand recognition and a larger template library. Omnisend's automation is more e-commerce-specific out of the box, and it does not restrict SMS to US users. Mailchimp has a wider integration ecosystem and is generally more familiar to non-marketing teams.
Both platforms are e-commerce focused with email and AU SMS. Omnisend tends to cost less at mid-range contact counts and includes pre-built flows that are quicker to deploy. Klaviyo offers deeper predictive analytics, more advanced segmentation based on customer lifetime value, and a more mature Shopify integration for stores that need fine-grained data control. Omnisend is a strong option for stores that want a capable, lower-cost alternative to Klaviyo.
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