HubSpot
$31/mo est.
- Entry price
- $31/seat/mo (Starter)
- Free plan
- Yes (free marketing tools, up to 2 users)
- Automation
- Basic (Starter), Advanced omni-channel (Professional+)
- AU SMS
- Not stated
- E-commerce
- Not stated
- Est. monthly cost
- $31/mo
HubSpot
CRM platform with a genuinely free tier and the largest app ecosystem, built to scale from startup to enterprise.
- Entry price
- $31/seat/mo (Starter)
- Free plan
- Yes (free marketing tools, up to 2 users)
- Integrations
- 1,000+
- AU SMS
- Not stated
Best for
Businesses wanting a free starting point with room to grow. Largest integration ecosystem (1,000+), with a steep pricing jump at the Professional tier.
Pricing breakdown
All prices in AUDLast verified 31 May 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Free CRM with unlimited users and a generous contact allowance
- Largest integration ecosystem with 1,000+ apps
- Sales, marketing, and service tools in one platform
- Polished interface that is quick to learn
Cons
- Pricing jumps sharply from Starter to Professional
- Mandatory onboarding fees on Professional and above
- Marketing contact limits can add hidden costs as you scale
- Most advanced features sit in the expensive tiers
About HubSpot
HubSpot started as a marketing tool and grew into a full customer platform covering sales, marketing, and service. Its free CRM is one of the most generous on the market, with unlimited users and a large contact allowance, which makes it a common starting point for businesses moving off spreadsheets.
The catch is the jump to paid tiers. Starter is affordable per seat, but Professional is several times the price and adds a mandatory one-time onboarding fee. Businesses that outgrow Starter often feel the pinch at that step.
HubSpot was founded in 2006 and is headquartered in Cambridge, USA.
How HubSpot compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Omnisend
$28/mo est.
- Entry price
- $22/mo (Standard)
- Free plan
- Yes (250 contacts, 500 emails, 60 SMS /mo)
- Automation
- Advanced (Pro); Basic (Standard)
- AU SMS
- Yes (AU supported)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $28/mo
MailerLite
$26/mo est.
- Entry price
- $17/mo (Comfort)
- Free plan
- Yes (250 contacts, 2,500 emails /mo)
- Automation
- Basic (Comfort), Advanced (Power)
- AU SMS
- No (via integrations only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Squarespace
- Est. monthly cost
- $26/mo
AWeber
$40/mo est.
- Entry price
- $17/mo (Lite)
- Free plan
- Yes (500 subscribers, 3,000 sends /mo)
- Automation
- Basic (Lite), Advanced (Plus)
- AU SMS
- No (3rd-party integrations only)
- E-commerce
- Shopify, WooCommerce, BigCommerce
- Est. monthly cost
- $40/mo
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