Kit

Kit has a free Newsletter plan that is free up to 10000 subscribers. The paid Creator plan starts at $0 (free to 10K) for a smaller list and unlocks advanced automation, team collaboration, and additional monetisation features.

The free Newsletter plan supports up to 10000 subscribers and includes unlimited email sends, signup forms, and one active automation. A/B testing and advanced reporting require the paid Creator Pro plan.

Kit is designed for creators, newsletter writers, bloggers, podcasters, and anyone who builds an audience as the core of their business. Its free plan free limit is the most generous in the category, making it an excellent starting point for early-stage newsletters. It is less suited to product-based e-commerce stores that need purchase-triggered flows.

The free plan includes a single automation. The paid Creator plan unlocks multiple simultaneous automations, visual sequence builders, and advanced tag-based segmentation. The Creator Pro tier adds subscriber scoring and priority support.

No. Kit does not offer native SMS marketing. The platform is focused entirely on email and newsletter delivery. Businesses that need SMS alongside email should look at multi-channel alternatives.

Yes. Kit has a high deliverability reputation. Because the platform is focused on permission-based newsletter and creator content, its shared infrastructure tends to maintain clean sender scores, which benefits all senders on the platform.

Kit's free plan supports far more subscribers than Mailchimp's free tier and is optimised for newsletter and creator workflows. Mailchimp has a broader set of templates, a larger integration ecosystem, and a more recognisable interface. For a product-based business wanting e-commerce triggers, Mailchimp has deeper integrations; for a content creator or newsletter, Kit is the more purpose-built choice.