Ecwid by Lightspeed logo

Ecwid by Lightspeed

Embeddable store widget with a free plan for 5 products; adds e-commerce to any site.

Visit Ecwid by Lightspeed
Entry plan
$0 (5 products)
Tx fee
0%
Free themes
70+
Apps
100+

Best for

Adding a store to an existing website. Freemium with embeddable widgets.

Pricing breakdown

All prices in AUDLast verified 31 May 2026

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

  • Free plan for up to 5 products
  • Embeds into any existing website
  • No transaction fees
  • Sells across social and marketplaces

Cons

  • Free plan very limited (5 products)
  • USD pricing only
  • Single admin account on lower plans
  • Not a standalone site builder

About Ecwid by Lightspeed

Ecwid (owned by Lightspeed) lets you add an online store to an existing website or social pages via embeddable widgets. It has a free plan limited to 5 products, with tiered paid plans above that. It suits businesses that already have a site and want to bolt on selling, rather than rebuilding on a full platform.

Ecwid by Lightspeed was founded in 2009 and is headquartered in San Diego, USA.

How Ecwid by Lightspeed compares

Side-by-side with the closest alternatives by estimated cost.

Subscription plus hosting estimate for self-hosted platforms. Payment processing not included.

Compare all providers
Webflow logo

Webflow

$40/mo est.

Entry plan
$40/mo (Standard, annual)
Tx fee
2% (Standard), 0% (Plus+)
Free themes
Hundreds (community + Marketplace)
Apps
Webflow Marketplace (apps + integrations)
Support
Help center, support portal, Webflow University
Est. monthly cost
$40/mo
View details

Common questions about Ecwid by Lightspeed

The same questions Australian merchants ask before signing up.

  • Yes. Ecwid offers a permanently free plan that lets you list up to 5 products and embed the store widget into any existing website. It is not a time-limited trial. Upgrading to a paid plan unlocks more products, SEO controls, and multi-channel selling.

  • The Venture plan starts at $35/mo (Venture) and the Unlimited plan is $146/mo (Unlimited) (annual billing). These plans remove the product cap, add multi-channel selling, and unlock advanced store management features.

  • Ecwid charges 0% platform transaction fees on any plan. You pay only the processing fee set by your chosen payment gateway, such as Lightspeed Payments or a third-party provider.

  • Yes. That is Ecwid's primary use case. You embed the store widget via a plugin (for WordPress, Wix, or Squarespace) or by pasting a code snippet directly into your site. Ecwid does not replace your existing site design; it adds shopping functionality to what you already have.

  • Ecwid provides an Instant Site feature that can serve as a standalone storefront if you do not have an existing website. However, Ecwid is primarily designed as an embeddable widget and is not a full-featured site builder in the same way as Shopify or Wix.

  • Ecwid is designed to add e-commerce to an existing site and costs significantly less, with a genuine free tier. Shopify is a standalone all-in-one platform with a much larger app ecosystem, a built-in POS, and deeper inventory and fulfilment tools. Shopify is the stronger choice for merchants who want to build their entire presence around a dedicated e-commerce platform.

  • Ecwid supports selling across Facebook, Instagram, Google Shopping, Amazon, eBay, and TikTok from paid plans. All channel inventory and orders are managed from the single Ecwid control panel.

We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.

Work at Ecwid by Lightspeed? Claim this listing

Compare Ecwid by Lightspeed

Compare Ecwid by Lightspeed against every other Australian provider on price, contract terms, and features.

Compare all providers