Webflow

Design-first hosted platform with visual builder, headless CMS, and Stripe-based checkout.

Entry plan
$41/mo (Standard, annual)
Tx fee
2% (Standard), 0% (Plus+)
Free themes
Hundreds (community + Marketplace)
Apps
Webflow Marketplace (apps + integrations)

Best for

Designers, agencies, and brand-led stores that prioritise visual control and content.

Pricing breakdown

Every fee we track, grouped by where it applies.

Last verified 26 May 2026.

Strengths and trade-offs

Pros

  • Pixel-level visual design control
  • Strong CMS and content modelling
  • Hosting included (fast global CDN)
  • 0% transaction fee on Plus and Advanced

Cons

  • USD pricing only
  • Standard plan adds a 2% surcharge
  • Stripe-only native processor (no Webflow Payments)
  • Plan tiers cap product counts (500 to 15,000)

About Webflow

Webflow is a hosted e-commerce platform built on a visual designer that gives designers and agencies pixel-level control without code. E-commerce plans run from USD $29/mo (Standard) to USD $212/mo (Advanced), with a 2% fee on the Standard tier and 0% on Plus and Advanced. Webflow uses Stripe (with PayPal and Apple Pay) for processing, so processing fees are paid to Stripe on top of the plan fee. Product limits scale by plan (500 / 5,000 / 15,000) and hosting is included.

Webflow was founded in 2013 and is headquartered in San Francisco, USA.

How Webflow compares

Side-by-side with the closest alternatives by estimated cost.

Subscription plus hosting estimate for self-hosted platforms. Payment processing not included.

Webflow

$41/mo est.

Entry plan
$41/mo (Standard, annual)
Tx fee
2% (Standard), 0% (Plus+)
Free themes
Hundreds (community + Marketplace)
Apps
Webflow Marketplace (apps + integrations)
Support
Help center, support portal, Webflow University
Est. monthly cost
$41/mo

Wix

$41/mo est.

Entry plan
$41/mo (Core)
Tx fee
0%
Free themes
900+
Apps
500+ apps
Support
24/7 online
Est. monthly cost
$41/mo

Shopify

$42/mo est.

Entry plan
$42/mo (annual)
Tx fee
2% (Basic)
Free themes
~13 free
Apps
10,000+ apps
Support
24/7 chat, email, phone
Est. monthly cost
$42/mo

BigCommerce

$42/mo est.

Entry plan
$42/mo
Tx fee
0%
Free themes
~14 free
Apps
1,000+ apps
Support
24/7 chat, phone, email
Est. monthly cost
$42/mo

Common questions about Webflow

The same questions Australian merchants ask before signing up.

  • Webflow does not publish a standard rate in Australia. Pricing is quoted based on your business size, industry, and card mix. Request a quote on their site, or use our free fee calculator to compare against providers that do publish rates.

  • Contract terms for Webflow are not publicly listed. Confirm with their sales team before signing.

  • Webflow settlement times are not publicly listed.

  • Webflow AMEX pricing in Australia is not publicly listed. Ask their sales team whether AMEX acceptance and rates are included.

  • Webflow does not advertise least-cost routing for Australian merchants. If you take a lot of contactless debit, compare against providers that do support it on our comparison page.

  • Webflow is best suited to designers, agencies, and brand-led stores that prioritise visual control and content. To see how it stacks up for your specific volume and card mix, try our free fee calculator.

  • We may earn a commission when you click through to Webflow and sign up, where a commercial arrangement is in place. This never affects ranking, the data we publish, or the comparisons we make on this page. Read our terms for the full picture.

We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.

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Compare Webflow

Compare Webflow against every other Australian provider on price, contract terms, and features.