Wix
$40/mo est.
- Entry plan
- $40/mo (Core)
- Tx fee
- 0%
- Free themes
- 900+
- Apps
- 500+ apps
- Support
- 24/7 online
- Est. monthly cost
- $40/mo
Wix
Beginner-friendly drag-and-drop builder with 0% transaction fees on e-commerce plans.
- Entry plan
- $40/mo (Core)
- Tx fee
- 0%
- Free themes
- 900+
- Apps
- 500+ apps
Best for
Beginners and small businesses wanting an easy drag-and-drop builder.
Pricing breakdown
All prices in AUDLast verified 31 May 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Very easy drag-and-drop builder
- No transaction fees on e-commerce plans
- 900+ templates
- Generous free plan (no e-commerce)
Cons
- USD pricing only
- Less scalable for large stores
- Template cannot be changed after publish
- Limited multi-currency
About Wix
Wix is a hosted website builder with a drag-and-drop editor that makes it one of the easiest ways to launch a small store. E-commerce requires the Core plan or higher, up to Business Elite, with no transaction fees. It offers 900+ templates and a 500+ app market, but is less scalable than Shopify for large catalogues.
Wix was founded in 2006 and is headquartered in Tel Aviv, Israel.
How Wix compares
Side-by-side with the closest alternatives by estimated cost.
Subscription plus hosting estimate for self-hosted platforms. Payment processing not included.
Webflow
$40/mo est.
- Entry plan
- $40/mo (Standard, annual)
- Tx fee
- 2% (Standard), 0% (Plus+)
- Free themes
- Hundreds (community + Marketplace)
- Apps
- Webflow Marketplace (apps + integrations)
- Support
- Help center, support portal, Webflow University
- Est. monthly cost
- $40/mo
BigCommerce
$42/mo est.
- Entry plan
- $42/mo
- Tx fee
- 0%
- Free themes
- ~14 free
- Apps
- 1,000+ apps
- Support
- 24/7 chat, phone, email
- Est. monthly cost
- $42/mo
Shopify
$42/mo est.
- Entry plan
- $42/mo (annual)
- Tx fee
- 2% (Basic)
- Free themes
- ~13 free
- Apps
- 10,000+ apps
- Support
- 24/7 chat, email, phone
- Est. monthly cost
- $42/mo
Wix head-to-head comparisons
Common questions about Wix
The same questions Australian merchants ask before signing up.
Selling on Wix requires at least the Core plan at $40/mo (Core) (annual billing). The Business plan is $50/mo and the Business Elite plan is $222/mo. The free Wix plan does not include e-commerce features.
Wix charges 0% platform transaction fees on its e-commerce plans. You pay only the processing fee set by your chosen payment gateway, such as Wix Payments or a third-party provider.
Using Wix Payments, the online card rate is 1.9% + $0.30 (Wix Payments) per transaction. This rate applies when Australian merchants use the built-in Wix Payments gateway.
Yes. Wix uses a drag-and-drop visual builder and requires no coding. It is one of the most accessible e-commerce builders available, with over 900 templates and an AI site setup assistant. The trade-off is that the template cannot be changed after you publish, so choosing the right design upfront matters.
Wix works well for small to medium-sized stores. For very large catalogues, advanced B2B workflows, or high-volume operations, a dedicated e-commerce platform such as Shopify or BigCommerce may offer better scalability.
Both are beginner-friendly hosted builders. Wix offers more design flexibility and a larger app marketplace. Squarespace is known for superior template aesthetics and stronger blogging and content tools. Squarespace Commerce plans also charge 0% transaction fees, matching Wix on that point.
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