Drip logo

Drip

E-commerce email marketing focused on revenue attribution and visual workflow automation, priced as a single all-in plan.

Best for

E-commerce stores wanting Klaviyo-style features without the Klaviyo price. All features included on every plan.

Entry price
$54/mo
Free plan
No (14-day trial)
Integrations
100+
AU SMS
Add-on (verify AU support)

How Drip compares

All prices in AUDPrices checked

Side-by-side with the closest alternatives by estimated cost.

Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.

Drip logo

Drip

$54.35/mo est.

Entry price
$54/mo
Free plan
No (14-day trial)
Automation
Advanced (visual workflow builder on every plan)
AU SMS
Add-on (verify AU support)
E-commerce
Shopify, WooCommerce, BigCommerce, Magento
Est. monthly cost
$54.35/mo
Klaviyo logo

Klaviyo

$41.81/mo est.

Entry price
$28/mo (Email)
Free plan
Yes (250 profiles, 500 emails /mo)
Automation
Advanced (flows, triggers, predictive on every paid plan)
AU SMS
Yes (AU supported)
E-commerce
Shopify (deep native), WooCommerce, BigCommerce, Magento
Est. monthly cost
$41.81/mo
Mailchimp logo

Mailchimp

$37.63/mo est.

Entry price
$18/mo (Essentials)
Free plan
Yes (250 contacts, 500 sends /mo)
Automation
Basic (Essentials), Advanced (Standard+)
AU SMS
Yes (AU SMS, paid add-on)
E-commerce
Shopify, WooCommerce, BigCommerce, Magento
Est. monthly cost
$37.63/mo
Campaign Monitor logo

Campaign Monitor

$72/mo est.

Entry price
$19/mo (Lite)
Free plan
No (free trial)
Automation
Basic (Lite), Advanced (Essentials+)
AU SMS
No
E-commerce
Shopify, WooCommerce, Magento, Salesforce
Est. monthly cost
$72/mo

Common questions about Drip for email marketing

The same questions Australian merchants ask before signing up.

  • Drip starts at $54/mo for a small contact list. Pricing scales by active subscriber count and all features are included on every plan, so there are no tiered feature gates.

  • No. Drip does not offer a free plan. A 14-day free trial is available that gives full access to the platform and its feature set before any payment is required.

  • Drip is built specifically for e-commerce. Every plan includes revenue attribution reporting, purchase-triggered automation flows, and deep integrations with Shopify, WooCommerce, BigCommerce, and Magento. The visual workflow builder lets stores build abandoned cart, post-purchase, and win-back sequences without coding.

  • All Drip plans include the full visual workflow builder with advanced triggers, conditions, and branching logic. There are no feature restrictions based on plan tier, which means a small store pays the same entry price as a larger one but without automation being locked away.

  • Drip offers SMS as an add-on, but Australian support should be verified directly with Drip before subscribing. The core product is email automation; SMS is a secondary channel.

  • No. Drip does not offer native landing pages. Stores that need dedicated landing page tools will need a separate integration such as Unbounce or a native page builder within their e-commerce platform.

  • Both platforms target e-commerce stores with advanced automation and revenue attribution. Klaviyo has a deeper Shopify integration and a free entry tier (up to a small contact limit), while Drip bundles all features into a single plan at a potentially lower starting cost for larger lists. Klaviyo offers more advanced predictive analytics; Drip is generally considered simpler to set up.

Strengths and trade-offs

Pros

  • All features included on every plan
  • Strong e-commerce revenue attribution
  • Visual workflow builder for automation
  • SMS available as an add-on

Cons

  • No free plan (14-day trial only)
  • Higher entry price than rivals at 500 contacts
  • No native landing pages
  • Prices in USD

About Drip

Drip is built for e-commerce stores that want strong automation without paying Klaviyo prices. There is a single plan: every feature is included from day one, and price scales only by subscriber count.

The visual workflow builder and e-commerce focus rival Klaviyo, and SMS is available as an add-on. The lack of a free plan and the higher entry price at 500 subscribers make Drip a stronger fit once you are past the early stages.

Drip was founded in 2013 and is headquartered in Minneapolis, USA.

We may earn a commission when you click through to a provider. Any offer shown is the provider’s own, and we check each one before it appears. Neither ever affects ranking or data shown. Read our terms.

Work at Drip? Request a correction

Compare Drip

Compare Drip against every other Australian provider on price, contract terms, and features.