Webflow

Design-first hosted platform with visual builder, headless CMS, and Stripe-based checkout.

Entry plan: $35/mo (Basic)
Sites per plan: 1 per site plan
AI limits: Not published as a number
Free plan: Yes, Starter plan on a webflow.io subdomain, 2 pages, no custom domain

Best for

Designers, agencies, and brand-led stores that prioritise visual control and content.

Pricing breakdown

All prices in AUDLast verified 24 July 2026

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

Pixel-level visual design control
Strong CMS and content modelling
Hosting included (fast global CDN)
0% transaction fee on Plus and Advanced

Cons

USD pricing only
Standard plan adds a 2% surcharge
Stripe-only native processor (no Webflow Payments)
Plan tiers cap product counts (500 to 15,000)

About Webflow

Webflow is a hosted e-commerce platform built on a visual designer that gives designers and agencies pixel-level control without code. It offers tiered e-commerce plans from Standard to Advanced, with a 2% fee on the Standard tier and 0% on Plus and Advanced. Webflow uses Stripe (with PayPal and Apple Pay) for processing, so processing fees are paid to Stripe on top of the plan fee. Product limits scale by plan (500 / 5,000 / 15,000) and hosting is included.

Webflow was founded in 2013 and is headquartered in San Francisco, USA.

How Webflow compares

Side-by-side with the closest alternatives by estimated cost.

Assumes $15,000/mo volume, $50 average transaction, 70% in-person and 30% online.

Compare all providers

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	Visit Webflow	View details	View details	View details