Ecwid by Lightspeed

No, not any more. Ecwid offered a permanently free plan for up to 5 products until 2026, when it was discontinued in favour of a paid Starter tier ($7/mo (Starter, 10 products), 10 products) and higher prices across the rest of the ladder. It remains one of the cheapest ways to add a store to an existing website; there is just no longer a zero-cost option.

Plans start at $7/mo (Starter, 10 products) for Starter. The Venture plan is $41/mo (Venture) and the Unlimited plan is $166/mo (Unlimited) (annual billing). Each tier raises the product cap and adds multi-channel selling and advanced store management features as you move up.

Ecwid charges 0% platform transaction fees on any plan. You pay only the processing fee set by your chosen payment gateway, such as Lightspeed Payments or a third-party provider.

Yes. That is Ecwid's primary use case. You embed the store widget via a plugin (for WordPress, Wix, or Squarespace) or by pasting a code snippet directly into your site. Ecwid does not replace your existing site design; it adds shopping functionality to what you already have.

Ecwid provides an Instant Site feature that can serve as a standalone storefront if you do not have an existing website. However, Ecwid is primarily designed as an embeddable widget and is not a full-featured site builder in the same way as Shopify or Wix.

Ecwid is designed to add e-commerce to an existing site and costs significantly less at every tier, though neither has a free plan any more. Shopify is a standalone all-in-one platform with a much larger app ecosystem, a built-in POS, and deeper inventory and fulfilment tools. Shopify is the stronger choice for merchants who want to build their entire presence around a dedicated e-commerce platform.

Ecwid supports selling across Facebook, Instagram, Google Shopping, Amazon, eBay, and TikTok from paid plans. All channel inventory and orders are managed from the single Ecwid control panel.